Local SEO & Visibility

This category explains how businesses with a physical location or a defined catchment area become visible in Google Maps, in the local pack and in local Google search – from Google Business Profile and NAP consistency to review management and local SEO strategies for several locations.

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“Near Me” Search “Near me” searches are location-based queries, typed or spoken, in which users explicitly or implicitly look for …

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Apple Business Connect (Apple Maps & Siri Optimisation) Apple Business Connect was Apple's platform for managing how a business appears in Apple Maps, Siri, Spotlight and …

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Business Directory (Local Citation) A business directory is an online platform, either industry-specific or generally local in focus, that lists the name, …

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Hyperlocal Marketing Hyperlocal marketing targets an even tighter geographic area than ordinary local marketing – a particular …

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Multi-Location SEO Multi-location SEO optimises the search visibility of businesses with several physical locations, which requires a …

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NAP Consistency NAP consistency means that the name, address and phone number of a business are given identically on its website, in …

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Online Reputation Management Online reputation management is the ongoing practice of monitoring, responding to and actively shaping how a company is …

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Proximity as a Ranking Factor Proximity is the physical distance between the person searching – or the location named in the query – and a business …

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Service Area Business (SAB) A service area business (SAB) is a profile type in Google Business Profile for companies that travel to their …

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Visibility of Local Businesses in AI Search Assistants Visibility of local businesses in AI search assistants is the ability to be actively recommended by ChatGPT, Gemini or …