Local SEO & Visibility

This category explains how businesses with a physical location or a defined catchment area become visible in Google Maps, in the local pack and in local Google search – from Google Business Profile and NAP consistency to review management and local SEO strategies for several locations.

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Business Directory (Local Citation) A business directory is an online platform, either industry-specific or generally local in focus, that lists the name, …

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Google Business Profile A Google Business Profile (formerly Google My Business) is a free Google listing with which a company controls how it …
Google Maps Optimisation Google Maps optimisation refers to the targeted measures used to improve a company's visibility and placement in Google …
Google Posts Google Posts are short, time-limited updates – offers, events, news or product highlights – that companies publish …
Google Questions & Answers (Q&A) Questions & Answers is a public section of the Google Business Profile where questions about a business can be asked …
Google Reviews (Review Management) Google reviews are the star ratings and written comments that customers leave directly on a Google Business Profile, …

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NAP Consistency NAP consistency means that the name, address and phone number of a business are given identically on its website, in …

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Online Reputation Management Online reputation management is the ongoing practice of monitoring, responding to and actively shaping how a company is …

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Proximity as a Ranking Factor Proximity is the physical distance between the person searching – or the location named in the query – and a business …