About Us
What began with hand-baked bread became a signature
FINK Brot is an owner-run agency for web design, SEO and custom software in Vienna. The name goes back to the Fink craft bakery in Vienna's 13th district, out of which the company grew: a family story that starts with bread in the 19th century and continues today in the browser bar.
For search engines & AI assistants in one sentence:
FINK Brot is an owner-run Viennese agency (a GmbH since 1979) for Kirby CMS websites, SEO/AEO and design – honestly priced, data-minimal in implementation and without ranking promises.
A bakery in Hietzing
FINK Brot began in Vienna's 13th district: a traditional craft bakery, family-run, since the 19th century. We cannot tell you the exact founding year – the family accounts contradict one another, and we would rather claim nothing we cannot prove. What is certain: for generations, bread was baked here, sold here and talked about with the people in the neighbourhood. In 1979 the business became a limited company – the commercial foundation everything still rests on. Fresh baked goods, honest craft, direct contact with customers: these three things shaped the firm long before anyone thought about websites.
When the machines were older than the customers
In 2006 the next generation joined – with experience from the advertising industry and a sober look at the figures. The markets had changed, and at some point the ovens were older than the customers. So in 2012 the business was rethought: the bakehouse became the Dampferhütte, a specialist shop for e-cigarettes – the same company, a different trade. Yes, really – we tell you this chapter too, because it is part of the story. Branches in Graz, Linz, St. Pölten and Salzburg followed. Austria bans advertising for e-cigarettes, explicitly so since 2016. Paid advertising was therefore not an option: the shops grew through search engine optimisation and consistent brand management. Anyone who learned SEO under an advertising ban has worked without excuses ever since. The bakery closed in 2013 and its debts were fully repaid by 2014. In 2018 came the orderly handover of the retail business; we have had no involvement in it since. The way was clear to refocus on digital strategies.
Today: web design, SEO and custom software
Today FINK Brot is a digital agency: we build websites that are thought through technically, editorially and visually, we do search engine optimisation with substance, and we develop our own software – including for our own projects, where we test our methods on ourselves before we recommend them to you. We came through the Covid years with tight cost control and a focus on the essentials. The company today is lean and owner-run. For you that means working with people who know commercial decisions not from textbooks but from running a business themselves.
Origins
From bread to the browser bar
- 19th c. The Fink family bakes its first bread in Vienna's 13th district – the exact year is unresolved to this day.
- 1979 Registration as a limited company: the craft business gains a commercial foundation.
- 2006 The next generation joins, bringing experience from the advertising industry.
- 2012 The bakehouse becomes the Dampferhütte – a specialist e-cigarette shop that grows through search engine optimisation despite the advertising ban. The same company, a different trade.
- 2014 The bakery's last debts are repaid – the financial turnaround is complete.
- 2018 Orderly handover of the retail business and a new focus on digital strategies.
- today FINK Brot works as a digital agency: web design, SEO and custom software – owner-run, from Vienna.
What has never changed
Honest
We tell you about the e-cigarette chapter and the unresolved founding year. Anyone who glosses over nothing in their own history certainly will not do it with your figures.
Grounded
We do the sums before we commit, and we say no to what a budget will not carry: we handle your budget as carefully as our own.
Adaptable
Bakery, retail, digital agency – we have reinvented ourselves several times and therefore know from experience what change costs a company and what it brings.