Google Maps Optimisation
Google Maps optimisation refers to the targeted measures used to improve a company's visibility and placement in Google Maps. It is not a separate discipline alongside optimising the Google Business Profile, however: Google describes a single mechanism for Google Maps and Google Search, in which local search results are determined from the business profile by relevance, distance and prominence. Maintaining the profile therefore improves visibility in Maps and in Search at the same time.
In practice
Precise positioning of the map marker, correctly drawn service areas and a complete choice of categories have a direct effect on visibility in Maps. Checking the location pin regularly prevents customers from arriving at the wrong address.