Google Attributes (Business Profile)

Google attributes are selectable features in a Google Business Profile that describe characteristics of a business – such as "wheelchair-accessible entrance", "outdoor seating" or "women-led" – and make the listing eligible for specific search filters.

In practice

It pays to review the available attributes regularly, because Google keeps adding new ones – this often opens up additional relevant search filters with no further SEO effort. Only select attributes that genuinely apply to your business. Not every attribute is available everywhere: Google states that some can only be changed in certain locations, certain countries or certain business categories – so what your own profile offers is what counts.

Matching service

Sources

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