Glossary

The FINK Brot glossary explains key terms from search engine optimisation, web development, digital accessibility, structured data and AI – in compact, quotable definitions with a practical angle. Every entry opens with a precise short definition and then shows what the term means for your website in concrete terms. Clear enough for beginners, solid enough for specialists – and expanded continuously.

Topic areas

SEO & Content

Here you will find terms relating to visibility in search engines and AI answer systems – from technical foundations such as crawling and indexing to editorial …

39 terms

Digital Accessibility

This category explains the standards, laws and techniques behind websites that everyone can use – regardless of impairments or assistive technology. …

15 terms

Structured Data

Structured data makes website content machine-readable for search engines and AI systems – the basis for rich results and accurate citations in AI answers. …

18 terms

Artificial Intelligence

This category explains how AI language models, AI search assistants and AI search engines such as Google AI Overviews work – from basic terms such as LLM and …

17 terms

Data Protection & Law

Here you will find the legal foundations for running a website in Austria and the EU – from GDPR and cookie consent to the duty to publish a legal notice and …

12 terms

Local SEO & Visibility

This category explains how businesses with a physical location or a defined catchment area become visible in Google Maps, in the local pack and in local Google …

12 terms

Content Marketing & Editorial

This category explains the central terms around editorial planning and content production – from content strategy and editorial calendars through buyer …

13 terms

Web Performance & Technology

This category explains the technical foundations of fast, reliable websites – from the Core Web Vitals metrics INP, LCP and CLS through hosting and caching to …

13 terms

Analytics & Conversion Optimisation

This category explains how websites and campaigns are measured and improved properly – from the basics of Google Analytics 4 and Google Tag Manager through …

11 terms

E-Commerce & Social Commerce SEO

This category explains how online shops and product pages become visible in Google, on marketplaces and in social commerce channels such as Instagram and …

11 terms

Social Media & Community

Here you will find terms from organic social media work: channel strategy and formats, building and moderating a community, advertising and disclosure duties, …

10 terms

Graphic Design, Brand & Identity

Here you will find terms from design work: brand identity and logo, colour and typography as a system, layout and grids, file and colour formats, image rights …

9 terms

All terms from A to Z

New in the glossary

Common questions about the glossary

What is the difference between technical and content SEO?

Technical SEO makes sure search engines can crawl and index a website without errors and that it loads quickly – through clean code, load times and structured data, for example. Content SEO optimises text and structure for search intent and relevance. The two work together: without a technical foundation, good content is never found; without good content, technology achieves little.

What is the difference between SEO and AEO?

SEO (Search Engine Optimization) aims at strong positions in classic search result lists; AEO (Answer Engine Optimization) aims at being cited correctly in AI-generated answers from ChatGPT, Perplexity or Google AI Overviews. AEO builds on SEO and adds quotable short answers, question-and-answer structures and consistent structured data.

Who is the glossary for?

For anyone who wants to understand digital terms quickly and reliably: decision-makers who need to make sense of quotes and reports, as well as marketing managers, editors and developers. Every entry opens with a compact definition and then explains what it means in practice – no prior knowledge required.

May I quote or link to the definitions?

Yes, please do. You may quote individual definitions with a source credit and a link to the relevant glossary entry – in blog articles, presentations or internal documents, for example. The glossary is updated continuously, so the linked entry always shows the current version.