Service · Business photography
Images that fit your website.
Business photography by Shutterwerk, our photography brand: people, products, spaces and company events – shot, edited and handed over in exactly the formats your website and your profiles need.
At a glance
The short answer first
Four facts about business photography at FINK Brot – without the agency prose.
Who takes the photos
Shutterwerk
our photography brand – the same company, the same management, a second site in Mittersill
Focus areas
People, product, image, events
staff and team photos, product photography, image photography and company events – all shot by us
Delivery time
5–7 working days
after the shoot, depending on scope; individual shots can be brought forward on request
Handover
Web, social and print kept separate
clearly named files in tidy folders, plus alt text and the archived original data
What changes when images and website come from the same people
The usual route: an agency builds the website, a photographer delivers the images – and in between sit two weeks of emails about file sizes, crops and missing cut-outs. That step in the middle disappears, because both sides belong to the same company.
From one source
Bought separately or from one company
The difference rarely shows on the day of the shoot – it shows afterwards, when the images have to go into the website.
| Criterion | Photographer and agency separate | Shutterwerk + FINK Brot |
|---|---|---|
| Briefing | Explaining twice what the company does | One briefing – whoever builds the website already knows the gaps |
| File names | IMG_4711.jpg, laboriously renamed later | Descriptive, search-friendly names from the export onwards |
| Formats | A folder full of JPEGs, the rest is your problem | Web, social and print kept separate, including WebP for the website |
| Cropping | A portrait shot for the hero image that never quite sits right | Crops that match the aspect ratios of the finished website |
| Alt text | Missing – and invented months later | Written during the selection, by the people who were there |
| Later additions | New date, new quote | Original data archived, new crops possible at any time |
| Organisation | Two firms, two appointments, two invoices | One company, one contact, one invoice |
Part of us
Shutterwerk – our photography brand
“Clear. Considered. Usable for the long term.” Shutterwerk is the name under which we bring together everything to do with photography. Legally it is the same company: FINK Brot Pixel GmbH, with its registered office in Vienna and a second site in Mittersill in the Pinzgau – the professional photographer's trade licence and the memberships of the Vienna and Salzburg chambers of commerce are held by the same company. You can read all of this in the legal notice on shutterwerk.at.
The separate name exists because photography has its own clientele: many businesses need images without building a website at the same time. On shutterwerk.at you will find the topics in detail – the individual focus areas, sector pages and the technical way of working, from data structure to choice of format.
Four focus areas
Everything a company needs images for on a regular basis – and nothing we do not photograph ourselves.
Staff & team photos
Portraits and team shots that look like the people, not like passport photos. The basis for your careers page, author profiles, legal notice and professional networks.
Product photography
Material, form and function shown cleanly – cut out for the shop, staged for the home page. Consistent across the whole series, so that nothing stands out for the wrong reason.
Image photography
Spaces, workshop, processes, details: the images that turn a list of services into a company and give a website its atmosphere.
Company events
Reportage from the opening to the close – atmosphere, encounters, wide shots and details. Short, organised group photos on request.
Sectors with their own pages on shutterwerk.at
Shutterwerk works across Austria, with Vienna and Mittersill as its starting points. Four sectors have their own pages there, with details on the process and typical subjects.
- Tourism
- Hotels
- Art & culture
- Craft businesses
In practice
How to tell a usable company photo
Three typical situations – in each case what usually gets delivered, and what the website actually needs.
From briefing to handover
Four stages – and you know in advance what ends up in which folder.
Briefing & image plan
We go through where images are needed: home page, service pages, team, company profile, social media. That turns into a list of subjects with the aspect ratios that suit each of them.
Shoot
Shot in RAW with the camera tethered to a monitor – focus, light and effect can be checked on the spot instead of in the evening at the computer.
Selection & editing
First the preselection, then every image is edited individually. Calibrated monitors and fixed colour profiles make sure the colours match across the whole series.
Handover
Separate folders for web, social and print, descriptive file names and the alt texts. The original data stays archived and reproducible.
Honestly: A shoot is no substitute for an image strategy. If nobody decides afterwards which shot goes where, you end up with 300 good images in a folder – and the old stock photo still on the website. That is why the image plan comes at the beginning and not at the end. And why we would rather photograph 40 subjects that get used than 300 that nobody looks through.
Handover
What you get – separated by use
The same subjects, prepared three ways. You do not have to convert anything, rename anything or rescale anything.
| Criterion | Web | Social Media | |
|---|---|---|---|
| Format | WebP, AVIF where needed | JPEG or PNG | TIFF or PDF |
| Resolution | several widths for responsive output | cropped to suit each platform | 300 dpi |
| Colour space | sRGB | sRGB | as specified by the printer |
| File size | roughly 150–250 kB at 1200 px wide | compressed as usual for the platform | uncompressed |
| Transparency | WebP or PNG for cut-outs | PNG | as required |
| File name | project, subject, format, size | plus a channel abbreviation | plus the resolution |
| Also included | alt texts as a text file | crop variants per channel | original data on request |
What happens with the images
Photography only pays off once the images actually end up somewhere. These three services draw on them directly.
Websites with Kirby
The formats Shutterwerk delivers are exactly the ones our websites expect – including alt text as a required field in the editing area.
Local Visibility
Your own photos instead of stock material in your Google Business Profile: exterior, interior, team – exactly the subjects the profile asks for.
Graphic Design & Illustration
Where photography reaches its limits: icons, illustrations and brand marks that belong to the same visual language.
Frequently asked questions about business photography
How are FINK Brot and Shutterwerk connected?
The separate name exists because photography has its own clientele: many businesses need images without building a website at the same time. Anyone who needs both gets it from one company – with one contact and one invoice.
Do I have to have my website with you in order to book a shoot?
If you tell us which system you use and which image sizes your website works with, we set up the export accordingly. The advantage of commissioning both together is speed and convenience – it is not a technical requirement.
Where do you photograph – and how does travel work?
As a rule we photograph at your premises. For company images that is the better route anyway: your rooms, your machines and your people are what sets you apart from the competition – a rented studio is not.
How long does it take until we get the images?
If you need individual images earlier – for a press release or a trade fair, say – we bring those forward and deliver the rest as planned.
Can we order more images later or have them cropped differently?
That is particularly useful when the website is rebuilt later and suddenly needs different aspect ratios.
Do we get alt text for the images as well?
Because we were there on the day, the descriptions are written while the images are being selected. In the websites we build, the alt field is a required field anyway: an image without a description cannot even be saved.
Who may use the images – and for what?
What is not automatically included is passing them on to third parties and reselling them. Both can be agreed – nobody should just stumble over it. Where people are photographed, their consent is needed as well; we raise that in good time before the shoot, not afterwards.
Why no stock photos?
A photo of your actual workshop is more convincing than the best photo of somebody else's workshop – and it can only belong to you. There is a practical point too: with stock images you have to keep an eye on the licence terms permanently, with your own images you do not.
Terms related to this service
Technical terms that appear on this page – explained in one sentence in our glossary.