Service · Social media
Social media that fits your business – not the other way round
For most companies social media is not a sales channel but a trust channel: people check whether you really exist, how you work and who is behind it. We build a presence you can still keep up in a busy week – better one channel that is alive than four left to go stale.
- One channel properly, not four halfway
- Advertising disclosure under Austrian law
- No bought followers
- The content belongs to you
At a glance
The short answer first
Four facts about social media management – with no promises about reach.
What it is good for
Trust
People check there whether a company is active, reachable and credible. Direct sales are the exception for most small businesses, not the rule.
How many channels
Usually one
The one your customers already use. A well-kept channel works better than four that have stood still for months.
Effort
Consistency
What matters is not volume but a reliable rhythm. We set it together so it holds in stressful weeks too.
Cost
Based on scope
The effort depends on channels, publishing rhythm and responsibilities. After a shared initial review, you receive a clearly scoped fixed price.
What we actually take on
Six building blocks. You do not have to book them all – but the first two are the precondition for everything else.
Choosing a channel, not scattering
We look at where your customers actually are and where your content stands a chance. Sometimes the answer is: one channel is enough – and one should be closed.
Presence and profile
Profile picture, description, links, highlights – the basics that decide whether someone stays after the first glance. Often skipped, and quickly done.
Content with substance
Posts from your working day rather than quote tiles: projects, people, explanations. If we photograph or design for you, the material is being produced in-house anyway.
Community and replies
Answering comments and messages, awkward ones included. This is the part that builds the most trust and is the first to be left undone.
Advertising where it pays
Paid reach used deliberately for individual occasions rather than as a permanent state – clearly disclosed and without wastage into the wrong regions.
Reporting without varnish
We report what actually happened, even when it was little. Follower counts are the least important figure in that report.
Decision aid
Do it yourself or hand it over?
Both work – but not equally well for every business. The honest comparison, before you commit.
| Criterion | In-house | With an agency |
|---|---|---|
| Closeness to events | You are where the stories happen – unbeatable | We need material from you, otherwise it turns generic |
| Reliability | Experience says it stops in the first busy week | The rhythm holds because it is scheduled and paid for |
| Response time | Immediate, whenever someone looks | Agreed – usually within one working day |
| Design | Varies with the day | Consistent, because templates and visual language exist |
| Legal side | Disclosure and image rights remain your risk | We handle disclosure and clear the rights |
| Cost | Your working time – usually underestimated | A predictable monthly amount |
How we work
Four stages to a running operation.
Taking stock
What already exists, what works, what has been abandoned? We look at your channels plus three to five comparable businesses – not to copy them, but to judge what is customary in your field.
Settling channel and rhythm
Together we decide which channel stays and how often it is used. Better a realistic rhythm we keep than an ambitious one we break after eight weeks.
Setting up
Completing the profile, establishing visual language and templates, producing the first posts, clarifying responsibilities and reply routes. From here the channel is presentable.
Running it
Editorial plan, production, publishing, replies. Plus a short report at an agreed interval – with what genuinely happened.
Honestly: Organic reach has become harder on every major platform over the years; anyone starting today without an advertising budget grows slowly. So we promise no follower numbers. What we do promise: a presence that convinces someone who is already looking for you – and that is more people than the reach statistics suggest.
Advertising has to be recognisable
Passing paid content off as editorial is unfair competition in Austria – regardless of whether it happens on a website or in a social network. The Austrian Act against Unfair Competition expressly lists disguised advertising among the practices that are unfair in all circumstances. For paid publications in periodical media the Media Act additionally requires a label reading “Anzeige”, “entgeltliche Einschaltung” or “Werbung”.
In practice: collaborations, product placements and boosted posts are labelled – visibly, not hidden among thirty hashtags. We set that up from the outset, because correcting it afterwards is considerably more uncomfortable.
Frequently asked questions about social media
Which channel is right for my business?
More important than the choice of platform is an honest estimate of how much time realistically remains. A channel that is alive beats four that have stood still for six months.
How often do you have to post?
So we set the rhythm according to your capacity and then keep it. One post every two weeks that arrives reliably looks more serious than three in one week followed by two months of silence.
Does paid advertising have to be disclosed?
The label belongs at the beginning and in the language of the post – not at the end of a row of hashtags.
Does social media help search visibility?
Immediately, social media pays off elsewhere: your profile often appears in the search results for your own company name. A well-kept presence occupies a place there that someone else would otherwise take.
Should we buy followers to get started faster?
Then there is the trust problem: a number that does not match the visible activity is spotted immediately by professionals and attentive customers alike.
Who owns the content you create for us?
The details are set out on our usage rights page – read it before a project starts, not afterwards.
Terms related to this service
Technical terms that appear on this page – explained in one sentence in our glossary.