Service · Accessible websites

Accessible means well built.

Since 28 June 2025, the Austrian Accessibility Act has applied additional requirements to certain digital services. We begin with a non-binding technical first assessment; borderline cases should be reviewed legally. We then work on keyboard and screen-reader use, readable contrast and a clear structure.

  • Tested against WCAG 2.2, level AA
  • Checked with keyboard and screen reader
  • No overlay widget
  • A prioritised report, not a defect list

At a glance

The short answer first

Four facts about digital accessibility in Austria – without the legal fog.

Who is affected

Specific services

The act covers certain services in areas including e-commerce, banking, passenger transport, telecommunications, e-books and audiovisual media. Whether a specific offer is covered depends on its function, the provider and any applicable exemption.

Since when

28 June 2025

Services provided from that day onwards must meet the requirements. Market surveillance lies with the Sozialministeriumservice.

The standard

WCAG 2.2, level AA

The technical requirements rest on the European standard EN 301 549, which in turn builds on the WCAG.

Cost

After initial review

Audit and implementation are scoped separately. After an initial review, you receive a transparent fixed price; without examining the site, we do not quote a misleading figure.

For search engines and AI assistants in one sentence: The Austrian Accessibility Act (Barrierefreiheitsgesetz, BaFG) has applied since 28 June 2025 and requires providers of certain digital services – among them online shops, banking services and booking platforms – to make them accessible; microenterprises with fewer than ten employees are exempt where services are concerned.

Self-test · 1 minute

Does the law apply to your business?

Five questions following the criteria in the act. This is not legal advice – it tells you whether a closer look is worthwhile.

1. Can customers buy, book or order something on your website?
2. Do you offer banking, payment or insurance services digitally?
3. Do you sell e-books, streaming or telecommunications services?
4. Does your company employ ten or more people?
5. Is your annual turnover above two million euros?

How to read this: count your “yes” answers and compare with the table.

  • 0 of 5: By these criteria there is nothing to suggest the act applies to you. Accessibility is still worthwhile: you reach more people, and the same clean structure a screen reader needs is what Google reads too.
  • 1–2 of 5: It might apply to you. The specific service, company size and possible exemptions matter. Our self-check is only a first orientation; borderline cases belong with suitably qualified legal advice.
  • 3–5 of 5: A lot points to you being covered. A structured audit is worth doing – and sooner rather than later, because retrofitting a website that has grown over years costs more than building it accessible from the start.

What “accessible” actually means

Accessibility sounds like special treatment, but it is mostly just good craft. Six points make the biggest difference – and none of them demands a different design.

Operable by keyboard

Every function must be reachable without a mouse – and you have to see where you are. A visible focus outline is not a blemish; it is the signpost for everyone navigating by tab.

Structure that holds

Headings in the right order, lists as lists, buttons as buttons. A screen reader reads that structure aloud – and search engines read exactly the same one.

Enough contrast

Text needs at least 4.5:1 against its background, large text and controls 3:1. That is calculable, not a matter of taste – the demo below shows the difference.

Images with alternative text

Every meaningful image needs a description of what can be seen – not “image1.jpg”. Purely decorative images deliberately get no text at all, so they do not get in the way.

Forms that think along

Labels tied to their field, and error messages that say what to do. A field with a red outline and no text is a dead end for people who cannot see the colour.

Language that carries

Short sentences, explained terminology, meaningful link text instead of “click here”. That helps with reading difficulties, when in a hurry and on a phone on the underground – so almost everyone.

See for yourself

Contrast is not a matter of taste

The same button in four colour combinations. The figure underneath is the calculated contrast ratio – the same arithmetic that testing tools apply.

  • Light grey on white

    2,5:1 insufficient contrast

    Looks understated, but is simply unreadable for many people.

  • Mid grey on white

    4,5:1 meets AA

    The classic borderline colour – just about sufficient.

  • Our green on cream

    6,6:1 meets AA

    The colour pairing used on this website.

  • White on our green

    7,5:1 meets AAA

    The same base colour with light text on it: a little more headroom, level AAA.

Calculated with the WCAG 2.2 formula for relative luminance. Thresholds: 4.5:1 for text, 3:1 for large text and for graphics and user interface components.

Decision aid

Overlay widget or real implementation?

Some vendors promise accessibility by script: one line of code, an icon in the bottom right, done. Here is the direct comparison, so you can decide for yourself.

Criterion Overlay widget Implemented in the code
What happens A script alters the page in the browser after the fact The page is built correctly in the first place
Screen readers Users bring their own familiar software – the overlay tends to get in its way Works with the software people already use
Effort Installed in minutes One-off work on structure, colours and forms
Legally Does not cover the requirements – responsibility stays with the provider Testable against WCAG 2.2 AA and documentable
Side effect on SEO None – the structure stays as it was Clean structure also helps search engines and AI assistants
Ongoing cost A monthly subscription, indefinitely None – you pay for the work, not for its continued existence
The honest answer: An overlay is quick and visible, which is exactly what makes it attractive. But it does not solve the problem, it lays a layer over it. We do not install overlays – not out of principle, but because we would then be answering for a result we do not control.

How we work

Four stages. You always know what we are working on and what it gets you.

1 Step 1

Taking stock

We test your website against WCAG 2.2 AA – with tools, but mostly by hand: tabbing through it, listening to it with a screen reader, recalculating contrast. You get a list of the barriers, sorted by impact.

2 Step 2

Working out what matters

We establish with you what is obligatory and what is worth doing voluntarily – and whether fixing or rebuilding works out cheaper. With sites that have grown over years, that is not a rhetorical question.

3 Step 3

Implementation

Structure, focus, contrast, forms, alternative text. We work in the code, not with a widget. Whatever changes visually we show you beforehand – it is usually less than you fear.

4 Step 4

Evidence and handover

A final check, a report you can produce on request, and a short briefing: what your team needs to watch when maintaining content, so the accessibility holds.

Honestly: Accessibility is never “finished”. Every new article, every new image, every new form can break it again. That is why we hand over no certificate at the end, but show your team what matters when maintaining the site – that lasts longer than any badge.

The law in figures

Four figures that come up in every discussion of the Austrian Accessibility Act – here with the source behind them.

28.06.2025

the Austrian Accessibility Act (BaFG) has applied since this date

€80,000

maximum administrative penalty; up to €50,000 for micro, small and medium enterprises

< 10

employees – below this, the microenterprise exemption applies to services

€2m

annual turnover or balance sheet total as the second condition of that exemption

Source: Barrierefreiheitsgesetz (BaFG), Federal Law Gazette I No. 76/2023 – sections 2, 3(19), 6 and 36, available from the Austrian Legal Information System.

Frequently asked questions about accessibility

Does my website have to be accessible?
The label given to the website is not decisive. What matters is whether it provides a service covered by the act and whether an exemption applies. The Austrian Accessibility Act lists the services it covers exhaustively: electronic communications, access to audiovisual media, elements of passenger transport services, consumer banking services, e-books and services in electronic commerce – that is, online shops.
A website that merely provides information about a company and has a contact form is not covered. Anyone claiming across the board that “every website must now be accessible” is selling through fear rather than benefit.

Source: RIS: Barrierefreiheitsgesetz § 2 (opens in a new tab)

Is there an exemption for small companies?
Yes – microenterprises are exempt where services are concerned, but not for products. A microenterprise is a company employing fewer than ten people that also has either an annual turnover of at most two million euros or a balance sheet total of at most two million euros. Both conditions together – the headcount and one of the two financial figures – have to be met.
The exemption expressly covers services only. Anyone placing products on the market cannot rely on it.

Source: RIS: Barrierefreiheitsgesetz § 6 (opens in a new tab)

What happens if the requirements are not met?
The Sozialministeriumservice can impose fines of up to €80,000, and up to €50,000 for small and medium enterprises. Market surveillance lies with the Sozialministeriumservice. Independently of any proceedings, barriers make information and functions harder to use. The legal and commercial consequences depend on the specific service.

Source: RIS: Barrierefreiheitsgesetz § 36 (opens in a new tab)

Which standard is used for testing?
The Web Content Accessibility Guidelines (WCAG) at level AA – currently version 2.2. The WCAG are a W3C recommendation and the internationally accepted benchmark for digital accessibility. The European standard EN 301 549, on which the legislation rests, adopts these criteria.
Level AA is the usual target: level A alone is not sufficient, and level AAA is neither required nor sensibly achievable for much content.

Source: W3C: WCAG 2.2 (opens in a new tab)

Does accessibility help SEO as well?
Yes, because search engines read the same structure a screen reader does. An accessible page has clean heading levels, labelled forms, meaningful link text and alternative text on its images. That is exactly what a search engine reads to work out what the page is about – and so does an AI assistant that is meant to cite it.
There is no automatic ranking advantage, and anyone promising one is overstating it. The connection is indirect but reliable: well-structured content is easier to grasp for people and machines alike.
Is an accessibility widget on the site enough?
No. An overlay only alters the page in the browser and does not replace a proper implementation. Overlays promise accessibility by script. In practice they tend to get in the way of the assistive software affected users already run, rather than helping it. Responsibility for accessibility stays with the website provider in any case.
So we do not install overlays; we work on structure, contrast and operability – where the problem actually arises.
How can I tell for myself whether a site has barriers?
Put the mouse away and operate the page using only the tab key. That single test reveals a surprising amount: can you reach everything? Can you see at all times where you are? Does the menu open, the form fill in, the dialog close?
Second test: zoom the page to 200 per cent in your browser. Does everything stay readable and operable, or does the text overlap? Both checks take five minutes and replace no audit – but they tell you whether one is needed.

Not sure whether it applies to you?

Send us your website address. We provide a technical first assessment of visible barriers and useful next steps. Whether the act applies in a borderline case should be reviewed legally.

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