Google Reviews (Review Management)
Google reviews are the star ratings and written comments that customers leave directly on a Google Business Profile, visible in Search and Maps – they work both as a trust signal for users and as a local ranking factor.
In practice
Responding promptly and professionally to all reviews – positive and negative alike – shows active management. Bought or fake reviews are to be avoided strictly: they breach Google's policies and can in the worst case lead to the profile being suspended. In Austria the risk is not confined to the platform – advertising with faked or unverified consumer reviews has also been covered by the UWG since the EU Omnibus Directive was transposed.