Google Reviews (Review Management)
Google reviews are the star ratings and written comments that customers leave directly on a Google Business Profile, visible in Search and Maps – they work both as a trust signal for users and as a local ranking factor.
In practice
Responding promptly and professionally to all reviews – positive and negative alike – shows active management. Bought or fake reviews are to be avoided strictly, as they breach Google's policies and can in the worst case lead to the profile being suspended.