Local Competitor Analysis
A local competitor analysis examines how rival businesses in the same region rank and present themselves in local search – profile completeness, review count and rating, and citation presence – in order to identify realistic gaps and opportunities.
In practice
Comparing your own review count and rating directly with the businesses currently occupying the Local Pack for your most important queries gives you a concrete, actionable benchmark. It is worth repeating this analysis at regular intervals, as competitive positions shift constantly.