Social Media & Community

Here you will find terms from organic social media work: channel strategy and formats, building and moderating a community, advertising and disclosure duties, and the question of which figures actually mean anything. Written for everyone responsible for social media in a company without spending all day in it.

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Advertising Disclosure on Social Media Advertising disclosure means that a post on social networks is recognisably identified as advertising as soon as any …

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Decentralised Social Networks (Fediverse) Decentralised social networks are platforms run not by a single provider but by many independent servers that …

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Feed Algorithm A feed algorithm is the ranking system of a social media platform that selects and orders which posts a given user is …

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Hashtag Strategy A hashtag strategy defines which keywords preceded by a hash symbol a company uses under its posts, in order to …

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Vanity Metrics Vanity metrics are figures that look impressive but support no decision, because they are not tied to a business …