Feed Algorithm

A feed algorithm is the ranking system of a social media platform that selects and orders which posts a given user is shown. It draws on signals such as past behaviour, the relationship to the sender, recency and expected interaction.

In practice

You cannot outsmart the algorithm, but you can give it usable signals: content people watch to the end, save or forward is distributed more widely than content that is merely glanced at. The most common mistake is adopting rules from advice articles that often rest on guesswork; platforms do not publish their weightings in full and change them constantly. Rely instead on your own statistics gathered over several weeks. Realistically, distribution fluctuates, and a few weak posts are no reason to change strategy.

Matching service

← Back to the glossary