Home
Glossary
Content Marketing & Editorial
C
Call to Action (CTA)
A Call to Action is a specific prompt within a piece of content or a web page that tells readers exactly what to do …
Case Study Marketing
Case study marketing uses real client projects as a content format to set out the starting position, the solution and …
Content Brief
A content brief is a short document that writers receive before they start, setting out the target keyword or topic, …
Content Calendar (Editorial Plan)
A content calendar is a dated plan recording which content will be published when, on which channel and by whom, …
Content Distribution
Content distribution is the deliberate process of actively promoting and spreading published content through relevant …
Content Gap Analysis
A content gap analysis compares the topics and keywords a company already covers with content against what its audience …
Content Hub
A content hub is a central, well-structured collection of related content on a particular subject area – often a pillar …
Content Localisation & Transcreation
Content localisation adapts content linguistically and culturally to a target market, covering units of measurement, …
Content Marketing
Content marketing is a marketing approach in which valuable, relevant content is created and distributed to attract a …
Content Repurposing
Content repurposing means adapting a single piece of content into several different formats or channels, turning a blog …
Content ROI (Measuring Success)
Content ROI is the practice of setting the business return of content marketing activity – traffic, leads, conversions …
Content Silo Structure
A content silo structure is an organising principle that groups website content into thematically distinct clusters …
Content Strategy
A content strategy is the overarching plan that defines why, for whom and with which goals a company creates and …
Creator Marketing (Content Creator Partnerships)
Creator marketing means paid, usually long-running partnerships with content creators – above all nano creators …
Customer Journey
The customer journey is the full sequence of touchpoints and stages a person moves through — from first becoming aware …