Content Repurposing
Content repurposing means adapting a single piece of content into several different formats or channels, turning a blog article into a social media carousel, a short video script or a newsletter section, so that it reaches more people without starting from scratch each time.
In practice
If the reuse is planned in while the original piece is being written, rather than considered afterwards, adapting it later goes considerably faster. A single well-researched article can then supply several channels with content over a period of weeks, instead of being used only once.