Content Brief
A content brief is a short document that writers receive before they start, setting out the target keyword or topic, the audience, the goal, the intended structure and any facts or links that must be included.
In practice
A clear brief noticeably reduces the amount of reworking compared with a vague one-line topic instruction – particularly when you work with freelance writers or agencies. Reusable brief templates for each type of content also save time on every new commission.