SEO Copywriting
SEO copywriting means writing content that is optimised for visibility in search engines and genuinely engaging and useful for human readers at the same time, balancing keyword relevance with natural, high-quality language instead of favouring one at the expense of the other.
In practice
Writing first for the question the reader actually has, and checking keyword and structure aspects afterwards rather than upfront, usually produces both better rankings and better content than writing primarily “for the algorithm”. Clearly written, well-structured text with unambiguous subheadings also makes it easier for AI-assisted search systems to pick up individual statements as an answer to a specific question – although the exact selection mechanism of these systems is not publicly documented.