Service (schema.org)
The schema.org type Service structures service offerings of every kind and makes details of scope, prices, target audience, place of delivery and ratings readable for search engines.
In practice
The serviceType should be worded as clearly and unambiguously as possible, so that search engines can classify the service correctly. areaServed states the catchment area, and availableChannel states the channels through which the service can be booked or ordered. Review and AggregateRating can technically be attached to Service as well, but Google shows no star rating from them: Service is not on the list of types eligible for review snippets. If you want ratings to be visible in the search results, you need a supported type such as Product or LocalBusiness – and you have to bear in mind that Google excludes pages where the business being reviewed controls the reviews about itself. Testimonials about your own business, marked up on your own website as LocalBusiness or Organization, therefore produce no stars, even with technically flawless markup.
For answer systems, Service is above all a separate entry in the website’s data graph. It describes a service with provider, area and description that a machine recognises as a thing in its own right (the technical term is entity). How we use it on service pages is explained under AEO and GEO.
For answer systems, Service is above all a separate entry in the website’s data graph. It describes a service with provider, area and description that a machine recognises as a thing in its own right (the technical term is entity). How we use it on service pages is explained under AEO and GEO.