Structured Data

Structured data makes website content machine-readable for search engines and AI systems – the basis for rich results and accurate citations in AI answers. Here we explain the formats, the schema.org types and how to put them into practice.

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AggregateRating (schema.org) The schema.org type AggregateRating represents the average value of several user ratings and therefore describes, …
Article (schema.org) Article, along with its variants NewsArticle and BlogPosting, is a schema.org type that marks up editorial content such …

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BreadcrumbList (schema.org) BreadcrumbList is a schema.org type that marks up the hierarchical navigation path of a page (for example Home > …

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Course (schema.org) The schema.org type Course structures educational offerings such as courses, seminars and training programmes, and …

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Event (schema.org) The schema.org type Event structures events such as concerts, webinars, workshops, trade fairs or courses and makes it …

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FAQPage (schema.org) The FAQPage schema is a schema.org format for marking up genuine question-and-answer pairs that are visible on the …

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HowTo (schema.org) The schema.org type HowTo is used to mark up step-by-step instructions in a structured way. It brings practically no …

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JSON-LD JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for embedding schema.org …

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LocalBusiness (schema.org) LocalBusiness is a schema.org type used to mark up the core information about a local business – name, address, opening …

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Microdata Microdata is a method of marking up web page content semantically, in which structured information is anchored directly …

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Organization (schema.org) Organization is a schema.org type for describing a company or organisation in machine-readable form, with details such …

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Service (schema.org) The schema.org type Service structures service offerings of every kind and makes details of scope, prices, target …

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WebPage (schema.org) The schema.org type WebPage classifies individual web pages, for example as a home page, search results page, contact …