Review – Mark Up Ratings and Customer Reviews with schema.org

The Review type from schema.org is used to structure customer reviews and feedback about products, services, places, or other items. Proper use of this markup allows Google to display star ratings, authors, and review snippets directly in search results.

Reviews can be standalone or combined with types like Product, LocalBusiness, or Service, and are especially powerful when used alongside AggregateRating.

Key Features of Review:

Enables star ratings and customer feedback in rich snippets
Compatible with Product, LocalBusiness, CreativeWork, etc.
Supports properties like author, reviewRating, reviewBody, datePublished

Common Use Cases:

Product reviews on e-commerce pages
Testimonials for local services or businesses
Review sections on blogs or landing pages

Example: Review (Product Review in a Bakery Shop)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Organic Rye Bread 1 kg",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "27"
  },
  "review": {
    "@type": "Review",
    "author": {
      "@type": "Person",
      "name": "Max Sample"
    },
    "datePublished": "2025-10-01",
    "reviewBody": "The crust is crispy, and the inside is perfectly moist. A true artisan bread!",
    "reviewRating": {
      "@type": "Rating",
      "ratingValue": "5",
      "bestRating": "5"
    }
  }
}
</script>

Best Practices:

Reviews must be visible on the page to be valid
No fake or automatically generated reviews (violates Google guidelines)
Combine with aggregateRating to show average scores and review counts
Works well on product pages, service descriptions, or business listings

Learn more about our services in structured data & technical SEO here.

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