LocalBusiness (schema.org)
LocalBusiness is a schema.org type used to mark up the core information about a local business – name, address, opening hours, telephone number and categories – in machine-readable form.
In practice
Consistent LocalBusiness data on the website, in the Google Business Profile and in industry directories strengthens the confidence of search engines in the accuracy of those details (NAP consistency: name, address, phone) and forms an important basis for local visibility.