Person – Structure Individual Profiles with schema.org

The Person type from schema.org is used to semantically describe real individuals – including their name, job title, employer, education, skills, social profiles, and image. This markup adds clarity and trust to personal profiles in search and supports Google’s understanding of authorship and expertise.

It is especially useful when marking up team members, founders, authors, or experts on company websites or blogs.

Key Features of Person:

Describes real individuals with structured data
Useful for enhancing E-E-A-T (Experience, Expertise, Authority, Trust)
Integrates with Organization, Article, Review, Service, and more
Supports links to professional profiles (LinkedIn, social, Wikipedia)

Common Use Cases:

Team or “About Us” pages
Author bylines in articles or blogs
Founder and leadership bios
Experts, reviewers, and testimonial providers

Example: Person (Master Baker Profile)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Franz Dough",
  "jobTitle": "Master Baker & Sourdough Specialist",
  "image": "https://www.examplebakery.com/images/team/franz-dough.jpg",
  "worksFor": {
    "@type": "Organization",
    "name": "Example Bakery"
  },
  "sameAs": [
    "https://www.linkedin.com/in/franzdough",
    "https://www.instagram.com/franz.bakes"
  ],
  "url": "https://www.examplebakery.com/team/franz-dough",
  "knowsAbout": ["Sourdough", "Fermentation", "Wood-fired baking", "Organic Bread"],
  "alumniOf": {
    "@type": "EducationalOrganization",
    "name": "Linz Academy of Baking Arts"
  },
  "description": "Franz Dough is a master baker with over 30 years of experience and one of Austria’s leading sourdough experts."
}
</script>

Best Practices:

Link to public profiles (e.g., LinkedIn, Instagram, Wikipedia) via sameAs
Use worksFor or affiliation to connect individuals with organizations
Combine with Article.author or Review.author to establish authority
Ensure the person’s role and expertise are clearly stated and visible on the page

Learn more about our services in structured data & technical SEO here.

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