Knowledge Graph
The Knowledge Graph is Google's internal knowledge base of entities, meaning people, places, organisations and concepts, and of the relationships between them, which serves as the basis for knowledge panels and many AI-generated answers.
In practice
Consistent structured data, uniform company details across all channels and mentions on trustworthy third-party sites all help you to be recognised as a distinct, correctly linked entity in the Knowledge Graph, which is an important precondition for being cited by AI search systems.