Article – Mark Up Articles and Blog Posts with schema.org

The Article type from schema.org is used to semantically mark up editorial content like news articles, blog posts, or expert guides. This markup helps search engines understand content context, authorship, publication dates, and article categories.

Structured article markup enables enhanced presentation in search – including images, publish date, and publisher info – especially within Google News and Discover.

Key Features of Article:

Supports content types like news, blogs, guides, opinion pieces
Enables rich results with structured metadata
Can be extended with subtypes like BlogPosting, NewsArticle, or TechArticle
Highlights author, publisher, headline, and dates

Common Use Cases:

Blog posts on company websites
Press releases and news content
Educational articles and how-to guides

Example: Article (Bakery Blog Post)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "Why Sourdough Bread Is Better for You",
  "description": "An in-depth look at the health benefits of sourdough fermentation and its nutritional advantages in traditional bread.",
  "image": "https://www.examplebakery.com/images/sourdough-article.jpg",
  "author": {
    "@type": "Person",
    "name": "Julia Korn"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Example Bakery Magazine",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.examplebakery.com/logo.png"
    }
  },
  "datePublished": "2025-09-20",
  "dateModified": "2025-09-21",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://www.examplebakery.com/blog/sourdough-benefits"
  }
}
</script>

Best Practices:

Use BlogPosting or NewsArticle when applicable for context
Always include a direct image URL with appropriate aspect ratio
Provide accurate author, publisher, datePublished, and mainEntityOfPage values
Keep headlines under 110 characters for optimal SERP display

Learn more about our services in structured data & technical SEO here.

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