FAQPage – Mark Up Frequently Asked Questions with schema.org

The FAQPage type from schema.org is used to mark up frequently asked questions (FAQs) on a webpage. When implemented correctly, Google can display this information as FAQ rich results directly in search – increasing both visibility and click-through rates.

FAQPage is intended for static content – meaning predefined questions and answers, not user-generated or dynamically updated discussions.

Key Features of FAQPage:

Enables Google to show FAQ rich results in search
Fully machine-readable by Google, Bing, and others
Implemented using JSON-LD
Supports up to 3 questions per page in Google SERPs

Common Use Cases:

Product or service FAQ pages
Customer support/help pages
Glossaries or educational pages

Example: FAQPage (Fictional Bakery Website)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What types of bread do you offer?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We offer a wide selection – from classic rye and spelt whole grain bread to gluten-free options."
      }
    },
    {
      "@type": "Question",
      "name": "Can I place a pre-order?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, you can pre-order by phone or online. We’ll prepare your order for pickup at your preferred time."
      }
    },
    {
      "@type": "Question",
      "name": "Do we sell vegan baked goods?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, several of our breads and pastries like the spelt crusty loaf and walnut bar are 100% vegan."
      }
    }
  ]
}
</script>

Best Practices:

Avoid promotional or sales content in questions or answers
Content must be visible on the page itself
Do not use FAQPage and QAPage on the same page

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