Rich Results (Rich Snippets)
Rich results are visually enhanced search listings – with star ratings, a price, a breadcrumb trail or a product image, for example – that Google can show in addition to the standard snippet on the basis of correctly implemented structured data.
In practice
Not every schema.org type produces a rich result: Google decides whether to display one, limits some formats to particular categories of website or discontinues them entirely – FAQ rich results, for instance, were cut back to a few exceptions in 2026. Structured data is still worthwhile, because it also helps AI systems understand the page.