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Fast websites built with Kirby CMS, with accessibility handled in code – pared back to what matters and built to stay maintainable.
Accessible websites
Tested against WCAG 2.2 and implemented in code – with a technical first assessment; the legal assessment stays with your legal advisers.
SEO
Search engine optimisation with clean technology and good content – as a sound basis for visibility.
SEO agency
Working with us – audit, relaunch support or ongoing care, with a fixed price per job, a baseline before the first change and accounts in your name.
AEO & GEO
We create clear, well-supported content and technical conditions that help answer systems interpret and cite it.
Local visibility
A well-kept Google Business Profile and directory entries – so people find you in your region.
Social media
Looking after your channels – regularly, in your tone of voice and without guessing at the effect.
Business photography
Real images of people, spaces and products – for your website, profiles and communications.
Graphic design & illustration
Visual brand work from logo to illustration – consistent across every channel.
AI
AI in your business – overview
The starting point – services, tools and how the guidance works, at a glance.
Self-checks
AI Act self-check and readiness check – free, runs in your browser.
AI workshop
Three tools and short lessons to work through yourself – no sign-up.
Citability check
Is your website ready to be cited? 17 criteria, no score.
AI basics course
Seven stations, around 90 minutes – no certificate, on purpose.
Industries
What carries its weight per industry and what we advise against – first up, the trades.
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Glossary
Web Performance & Technology
Web Performance & Technology
This category explains the technical foundations of fast, reliable websites – from the Core Web Vitals metrics INP, LCP and CLS through hosting and caching to redirects and domain migrations.
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301 Redirect
A 301 redirect is a permanent, server-side redirect that automatically sends visitors and search engines from an old …
404 Error Page
A 404 error page is the page served when a requested URL does not exist – because of a typo, a deleted page or an …
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AMP (Accelerated Mobile Pages)
AMP (Accelerated Mobile Pages) is an open-source framework co-developed by Google and launched in 2015 for very …
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Back/Forward Cache (bfcache)
The back/forward cache (bfcache) is a browser feature that preserves a complete page in memory, including its …
Browser Caching
Browser caching lets a visitor's browser store website files locally after the first visit, so that repeat visits load …
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CDN (Content Delivery Network)
A CDN (Content Delivery Network) is a globally distributed network of servers that delivers the static content of a …
Choosing Web Hosting
Choosing web hosting – shared hosting, managed or specialised hosting, or a cloud and CDN-backed solution – determines …
Chrome UX Report (CrUX)
The Chrome UX Report (CrUX) is a public dataset from Google that records real usage data from those Chrome users who …
CLS (Cumulative Layout Shift)
Cumulative Layout Shift (CLS) measures unexpected movement of page elements across the entire lifespan of a page – text …
Critical CSS
Critical CSS is the minimal set of style rules needed to render the visible upper part of a page, loaded inline so the …
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Domain Migration & SEO (Relaunch)
An SEO-safe domain migration or website relaunch means keeping the existing URL structure of a site, or mapping every …
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Edge Computing (Edge Functions)
Edge computing moves computing logic from central servers to geographically distributed nodes close to the users. Edge …
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Favicon & Touch Icon
A favicon is the small symbol that represents a website in browser tabs, bookmarks and search results, while a touch …
First Contentful Paint (FCP)
First Contentful Paint measures the time from opening a page to the first visibly rendered content element, such as …
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Green Hosting (Sustainable Web Hosting)
Green hosting is web hosting whose servers are demonstrably run on renewable energy, or whose emissions the provider …
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HTTP/3 (QUIC)
HTTP/3 is the latest version of the HTTP protocol for transferring web content. It is based on QUIC, a transport …
HTTP Status Codes (2xx/3xx/4xx/5xx)
HTTP status codes are three-digit codes with which a server answers a browser request, and their first digit sets the …
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Image Compression (WebP & AVIF)
WebP and AVIF are modern image formats that reach markedly smaller file sizes than JPEG or PNG at comparable visual …
INP (Interaction to Next Paint)
INP measures how long a page takes to respond visibly to user interactions — a click, tap or key press — and reports …
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Lazy Loading
Lazy loading is a technique in which images, videos or other resources are loaded only shortly before they enter the …
LCP (Largest Contentful Paint)
Largest Contentful Paint (LCP) measures how long it takes for the largest visible content element on a page – an image, …
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Minification (CSS & JavaScript)
Minification is the removal of unnecessary characters such as whitespace, line breaks and comments from CSS and …
Mobile-First Indexing
Mobile-first indexing means that Google predominantly uses the mobile version of a website's content for indexing and …
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PageSpeed Insights
PageSpeed Insights is Google's free tool that analyses a URL and shows its Core Web Vitals values – from real user data …
Preload & Preconnect (Resource Hints)
Preload and preconnect are HTML resource hints with which developers tell the browser about important loading steps in …
Progressive Web App (PWA)
A Progressive Web App (PWA) is a website that behaves like a native app – installable on the home screen, able to work …
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Rendering Strategies: SSG, ISR & Islands Architecture
Rendering strategies such as SSG, ISR and islands architecture determine when and where the HTML of a page is …
Responsive Design
Responsive design is an approach to website design in which the layout adapts automatically to different screen sizes …
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Server-Side Rendering (SSR)
Server-side rendering (SSR) means that the HTML of a web page is generated entirely on the server and sent to the …
Speculation Rules API (Prerendering & Prefetching)
The Speculation Rules API is a JSON-based web standard that lets Chromium browsers load target pages in the background …
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Third-Party Scripts & Tag Management Performance
Third-party scripts are externally supplied code embedded in a website – tracking pixels, chat widgets, video embeds or …
TTFB (Time to First Byte)
Time to First Byte (TTFB) measures how long a browser waits for the very first byte of the server response after …
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Web Font Optimisation (Variable Fonts, Subsetting, font-display)
Web font optimisation covers all the measures used to deliver embedded typefaces quickly, without layout shifts and at …