Graphic Design, Brand & Identity

Here you will find terms from design work: brand identity and logo, colour and typography as a system, layout and grids, file and colour formats, image rights and licences, and how to handle AI-generated images. For everyone who has to commission and judge design work without designing themselves.

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AI-Generated Images & Copyright AI-generated images are graphics produced by an image model from a prompt. Under Austrian copyright law the author is …

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Brand Colours (Colour Palette) Brand colours are a company's defined colour palette, usually a primary colour, one or two secondary colours, an accent …
Brand Guidelines Brand guidelines are the rulebook governing how a company's visual identity is applied: logo variants and clear space, …
Brand Identity Brand identity is how a company defines itself: what it stands for, whom it serves, how it speaks and how it looks. It …

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OKLCH (Web Colour Notation) OKLCH is a way of writing colours in CSS that describes a colour by perceived lightness, chroma and hue angle instead …

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Print-Ready Files & PDF/X Print-ready files are the prepared output of a layout for a printer. PDF/X is a PDF variant laid down in the ISO 15930 …

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Resolution, DPI & Image Size The resolution of a raster image is its size in pixels, for example 3000 × 2000. PPI states how many image points are …

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