Case study · Tourism
Two offerings, three languages, one website
Snow Experts runs a ski and snowboard school at Pass Thurn near Mittersill – and lets holiday apartments. Two businesses that easily drift apart online. We brought them together on one website: trilingual, free of tracking ballast and built so that preparing for the season does not hang on the technology.
- German, English, Dutch
- Self-hosted Matomo, without cookies
- Home page free of external fonts and scripts
- LocalBusiness data structured
At a glance
The project in four lines
Who, what, with which tools – and how much of it can still be checked today.
Client
Snow Experts
Ski and snowboard school with equipment hire and holiday accommodation, at Pass Thurn 62 in 5730 Mittersill – in the KitzSki area. On 14 August 2026 snow-experts.at listed two holiday apartments and one holiday home that combines them.
Task
Two businesses, one presence
Connecting courses and accommodation so guests find both, without either crowding the other out.
Technology
Kirby CMS
File-based, fonts local, no third-party scripts. Audience measurement through self-hosted Matomo with cookies switched off. The online booking itself does not run on this website: it leads to an external platform operated by Waldhart Software GmbH, which the site flags before the switch (checked on 14 August 2026).
Scope
Not publicly disclosed
We publish project duration and budget only with the client’s explicit agreement. This case study therefore focuses on the scope that can be verified publicly.
The starting point
A ski school sells trust. Parents book a children's course with people they do not know, for days on which they will not be present themselves. That is settled long before the booking form – by the pictures, by clarity about how a course runs, by the impression that somebody here has been doing the same thing well for years.
Then there was the double structure: courses and holiday apartments partly address the same guests and partly completely different ones. Separate presences would have weakened both; a shared one had to be arranged so nobody ends up in the wrong section. And because, by the ski school's own account, a large share of guests come from the Netherlands and from English-speaking countries, multilingualism was not optional.
What we built
Six areas of work – every one of them can be followed on the live website.
Two offerings cleanly separated
Courses and accommodation each received their own strand with their own entry logic. Anyone looking for an apartment does not have to work through course levels – and the other way round.
Three languages, equally maintained
German, English and Dutch – not as machine translation but as content of their own with addresses of their own. The language references in the source point to pages that actually resolve.
Measuring without cookies
Matomo runs on the ski school's own server with cookies switched off. The operators can see which courses are being looked for, without passing data to third parties; no consent banner appears when the site is opened. Whether a setup like this needs consent belongs in a legal review — we describe the technology here, not the verdict.
Fast on the mountain too
Lean build, locally hosted fonts, no external scripts on the pages we checked. That pays off where guests actually look: on a phone, with patchy reception.
Local discoverability structured
The site publishes its location and offering in machine-readable form – as a LocalBusiness with a postal address and as a sports facility. That is the basis for being attributed correctly in local searches.
Own photographs, not stock images
Pictures of their own courses, their own instructors, their own apartments. In a business built on trust that is not decoration, it is the argument.
Measured, not asserted
Only figures you can check for yourself at snow-experts.at (opens in a new tab) – measured by us on 16 August 2026.
Honestly: Whether a ski school is fully booked is decided first of all by the snow. A website cannot remove that dependency – it can only make sure that when conditions are good nobody gives up on an unclear page, and that guests from abroad get the same information as guests from nearby. We quote no figures on booking increases, because we could not separate them cleanly from the weather.
Frequently asked questions about this project
Is a trilingual website worth it for a small tourism business?
By the operator's own account a considerable share of guests comes from the Netherlands and from English-speaking countries – hence three languages with addresses of their own rather than an automatic translation that helps nobody.
How does audience measurement work without a cookie banner?
The price is a certain blur around returning visits. For the question “which courses are people looking for” that is entirely sufficient.
Why your own photographs rather than a picture agency?
There is a practical side effect too: your own pictures are legally straightforward, because usage rights and permissions are settled in house.
What do structured data do for a tourism business?
That does not buy a guaranteed place in map results. It does remove the ambiguity on which local visibility otherwise founders.
Can two such different offerings share one website?
What stays shared is the brand, the location and the contact details. That is enough for each to benefit from the other without obscuring it.
See it live
The Snow Experts website
Check for yourself: language versions, loading behaviour and source code are all publicly verifiable.
Related service
Local visibility
How businesses get found where their guests are searching – with a well-kept profile and clean location data.
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