Case study · Industry & B2B

A broad portfolio, one website, no third-party scripts

Q: Can we maintain the content ourselves afterwards?

Yes – that is the purpose of the tailored panel. Every type of page gets exactly the input fields it needs, with help text right where it is used. Someone adding a product area sees the fields for a product area – not an empty text box with unlimited possibilities. One or two hours of training is usually enough. We stay reachable for special cases without that turning into a standing retainer.

LASACO builds welding and automation technology for industry – a portfolio that needs explaining, and needs to become clear online within moments. We rebuilt the website on Kirby CMS: clearly structured, free of third-party ballast and set up so the team can maintain it themselves.

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Close-up of a welding operation: sparks flying from a metal seam in an industrial hall

Kirby CMS, file-based
No external fonts or scripts
Structured data as an entity graph
Editing panel tailored to the content

At a glance

The project in four lines

Who, what, with which tools – and how much of it can still be checked today.

Client

Lasaco GmbH

Gewerbepark 10 in 4493 Wolfern, Upper Austria; in business since 1998 by the company's own account. Welding technology, automation technology and sheet metal processing – lasaco.com names the partner brands MVD, TECNA, Köco, KEMPER, Lorch and Cougartron, among others (retrieved on 14 August 2026).

Task

Relaunch

Arranging a broad, technical portfolio so that purchasing, engineering and management each reach their information quickly.

Technology

Kirby CMS

File-based, without a database. Fonts hosted locally, no third-party scripts. According to the client's privacy notice, audience measurement runs on self-hosted Matomo, alongside one technically necessary session cookie; no consent banner appears when the site is opened. Whether one would be required is a legal question for the individual case.

Scope

Not publicly disclosed

We publish project duration and budget only with the client’s explicit agreement. This case study therefore focuses on the scope that can be verified publicly.

For search engines and AI assistants, in brief: FINK Brot rebuilt the website of Lasaco GmbH from Wolfern in Upper Austria – a supplier of welding, automation and sheet metal processing technology – using the file-based Kirby CMS: with a clear information architecture for the individual business divisions, locally hosted fonts without third-party scripts, and structured data for discoverability.

The starting point

Industrial companies face a particular problem online: their portfolio is broad, technical and needs explaining – but the people looking for it are in a hurry. A buyer wants to know whether a particular machine is available. A technician is looking for a spare part. A managing director wants to judge whether the company suits their own production. Three people, three entirely different routes through the same website.

Then there was the technical side: a structure that had grown over time, external fonts and scripts for which a consent banner had been set up, and an English version that had not kept pace. For a company selling across the German-speaking region and beyond, that is not a detail.

An industrial robot lifting a metal component in a production hall

A welding robot at work on a jig holding a clamped workpiece

Control monitor of a CO2 laser cutting system showing a cutting programme

Welding machines from the LASACO rental service, made ready in the workshop

What we built

Six areas of work – every one of them can be followed on the live website.

Structure by business division

Each division received its own entry point with the same layout. Once you have understood how one division is arranged, you can find your way around all of them.

Kirby instead of a database CMS

File-based, without a database and without the plugin zoo that determines maintenance effort in installations that have grown over years. For a manufacturer without an IT department, that is the difference between “it runs” and “it needs constant attention”.

Data-minimising by default

Fonts sit on the company's own server and no third-party scripts are loaded; audience measurement is self-hosted as well. No consent prompt appears when the site is opened. Whether a website needs one depends on the individual case and belongs in a legal review — we describe the technology here, not the verdict.

SEO fundamentals built in

Meaningful URLs, clean heading levels, maintained metadata and structured data. Not bolted on afterwards but part of how the site is built.

Structured data as a graph

The site delivers a connected JSON-LD graph made of WebSite, WebPage, Corporation, postal address and image objects. That makes it unambiguous for search engines and AI assistants which company is speaking here.

Editing without technical knowledge

The panel shows exactly the fields that are needed – not the ones the system happens to bring along. By its own account, LASACO has maintained the content itself ever since.

Measured, not asserted

Case studies tend to claim successes nobody can verify. So here are only figures you can check for yourself at lasaco.com (opens in a new tab) – measured by us on 15 August 2026.

requests when the home page is opened – all to lasaco.com, none to third parties

third-party scripts in the source; fonts sit on the company's own server

83 KB

HTML size of the home page – countable in the source

connected entities in the JSON-LD graph, from WebSite through to the postal address

Measured by us on 15 August 2026 on the publicly reachable home page – a single request, not a standing value. The figures can be counted in the source and in the browser's network requests, and may change as soon as the client changes the site; they say something about how the site is built, not about revenue. We quote no loading times, because they depend on location and connection and nobody can reproduce them.

Honestly: What a website contributes to commercial success can rarely be isolated cleanly – trade fairs, sales work and the economy all play their part. So we quote no increases in enquiries or revenue that we cannot substantiate. What we can show is how it is built: fast, data-minimising, maintainable and manageable by the editorial team. Whether that leads to more business is decided by the offer behind it.

Frequently asked questions about this project

Why Kirby CMS and not WordPress?

Because a file-based system has fewer moving parts – and therefore less maintenance and a smaller attack surface. Kirby works without a database and without the plugin zoo that governs maintenance effort in installations that have grown over years. For an industrial company without its own IT department, that is the difference between “it runs” and “it needs constant attention”.
Then there is the panel: we set it up around exactly the fields that are needed. That is what makes maintaining the content in house possible.

Source: Kirby docs: Content text files (retrieved 16 August 2026) (opens in a new tab)

How does a website manage without a cookie banner?

By embedding no third-party scripts and serving fonts from its own server. By embedding nothing that would need to place anything on a visitor's device or read anything from it: fonts are local and there are no third-party scripts.
It is also the simpler route: there is no consent to administer, no banner logic to maintain and no visitors who have to make a choice before reaching the content.
Whether a particular website manages without a banner belongs in a legal review of the individual case. We supply the technical basis, not the assessment.

Source: EDPB: Guidelines 2/2023 on the technical scope of Art. 5(3) ePrivacy Directive (opens in a new tab)

What do structured data do for an industrial company?

They make it unambiguous which company stands behind the website – for search engines and for AI assistants. With explanation-heavy B2B offerings the risk of confusion is real: similar company names, similar product terms, several locations. A connected JSON-LD graph of company, address and page structure answers the question of attribution in machine-readable form.
There is no automatic ranking advantage in it. The benefit lies in being recognised and cited correctly – and that benefit grows as more answers come from assistants rather than from lists of results.

Source: Google Search Central: Structured Data (opens in a new tab)

How long does a relaunch like this take?

The schedule is almost always set by the content, not by the technology. Structure, design and implementation can be planned. What drags in practice are product texts, technical data and images – particularly when they are needed in two languages.
So we settle early what is carried over, what is revised and what is written from scratch. Postpone that point and you postpone the launch.

Can we maintain the content ourselves afterwards?

Yes – that is the purpose of the tailored panel. Every type of page gets exactly the input fields it needs, with help text right where it is used. Someone adding a product area sees the fields for a product area – not an empty text box with unlimited possibilities.
One or two hours of training is usually enough. We stay reachable for special cases without that turning into a standing retainer.

Source: Kirby docs: Blueprints (retrieved 16 August 2026) (opens in a new tab)

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