WebPage – Classify Pages Semantically with schema.org Structured Data

The WebPage type from schema.org is used to semantically describe and classify pages on a website – such as a homepage, contact page, FAQ, category overview, or internal search results. It helps search engines understand the purpose and context of a page within the site structure.

WebPage is often used alongside BreadcrumbList, WebSite, Article, Person, or Organization.

Key Features of WebPage:

Base type for any webpage
Extensible via subtypes like AboutPage, ContactPage, FAQPage, SearchResultsPage, ProfilePage
Supports additional attributes like breadcrumb, lastReviewed, mainContentOfPage, speakable
Enhances SEO, voice search readiness, and site structure clarity

Common Use Cases:

Homepage and top-level navigation pages
Category overviews and glossary index pages
Legal or contact pages
Author bios, landing pages, internal search result listings

Example: WebPage (Bakery Contact Page)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "ContactPage",
  "name": "Contact – Example Bakery",
  "description": "Reach Example Bakery – address, phone number, business hours, and contact form.",
  "url": "https://www.examplebakery.com/contact",
  "breadcrumb": {
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Home",
        "item": "https://www.examplebakery.com/"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Contact",
        "item": "https://www.examplebakery.com/contact"
      }
    ]
  },
  "lastReviewed": "2025-11-01",
  "reviewedBy": {
    "@type": "Organization",
    "name": "Example Bakery"
  }
}
</script>

Best Practices:

Choose specific @type values (e.g., FAQPage, ContactPage, SearchResultsPage) where applicable
Add breadcrumb to support structured navigation
Use lastReviewed for trust signals, especially on YMYL pages
Optionally include mainContentOfPage for advanced content understanding

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