Rating – Add Structured Ratings with schema.org

he Rating type from schema.org allows you to mark up numerical scores or evaluations – such as user ratings for products, recipes, or services. Rating defines a score within a scale, such as 1 to 5 stars or 0 to 10 points.

It is typically used within Review or AggregateRating, and helps enhance search snippets with visual rating stars.

Key Features of Rating:

Contains numeric values: ratingValue, bestRating, worstRating
Used directly or embedded within Review and AggregateRating
Supports clear evaluation of products, services, recipes, etc.
Improves visibility in Google results through rich snippets

Common Use Cases:

Customer reviews in online shops
Rating scores on recipes, tutorials, or apps
Structured service feedback
Star ratings on course, book, or product pages

Example: Rating (Review of Organic Rye Bread)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Organic Rye Bread",
  "review": {
    "@type": "Review",
    "author": {
      "@type": "Person",
      "name": "Anna Flour"
    },
    "datePublished": "2025-11-15",
    "reviewBody": "A fantastic bread with a hearty crust and mild sour flavor.",
    "reviewRating": {
      "@type": "Rating",
      "ratingValue": "5",
      "bestRating": "5",
      "worstRating": "1"
    }
  }
}
</script>

Best Practices:

Always include bestRating and worstRating explicitly (default is not assumed)
Keep values consistent with the visible rating scale (e.g. 1–5 stars)
Use Rating within Review or Product, not in isolation
For average scores, use AggregateRating instead of individual Rating

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