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Course – Kurse & Schulungen mit schema.org auszeichnen

Mit dem Typ Course aus schema.org lassen sich Bildungsangebote strukturiert beschreiben – z. B. Brotbackkurse, SEO-Schulungen oder E-Learning-Angebote. Damit wird die Relevanz in Suchmaschinen erhöht und potenzielle Teilnehmer erhalten klare Informationen zu Kursinhalten, Ablauf und Organisation.

Course kann mit CourseInstance (konkrete Durchführung), Organization (Anbieter), Person (Dozent) oder Offer (Preis/Anmeldung) kombiniert werden.

Key Features of AggregateRating:

  • Uses numeric values: ratingValue, bestRating, worstRating
  • Requires a count via reviewCount or ratingCount
  • Typically embedded in Product, Recipe, Course, Service, etc.
  • Triggers visual stars in search results (Rich Snippets)

Common Use Cases:

  • Product pages with customer reviews
  • Community ratings for recipes, guides, services
  • Courses or books with large-scale feedback
  • E-commerce platforms showing average user feedback

Example: AggregateRating (Product: Organic Rye Bread)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Organic Rye Bread",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "157",
    "bestRating": "5",
    "worstRating": "1"
  }
}
</script>

Best Practices:

  • Always define ratingValue, reviewCount, and rating scale
  • Use only if your site actually shows aggregate ratings (no fake markup)
  • Combine with individual Review objects if available
  • Google requires that structured data reflects visible content on the page

Learn more about our services in structured data & technical SEO here.

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