Sentiment Analysis

Sentiment analysis is an AI or NLP method that automatically classifies texts such as reviews or social media comments by their tone as positive, negative or neutral.

In practice

Sentiment analysis is useful for observing how a brand is perceived across many reviews or comments at scale. Because irony, sarcasm and mixed, nuanced feedback are easily misclassified, it should supplement close reading of critical customer feedback by people rather than replace it entirely.

NLP (Natural Language Processing)

Natural language processing (NLP) is a subfield of AI concerned with how computers process, analyse and understand …

AI Bias

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Machine Learning

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Chatbot

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Matching service

Social Media

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Sources

ACL Anthology: Pang, Lee & Vaithyanathan, Thumbs up? Sentiment Classification using Machine Learning Techniques (EMNLP 2002) (opens in a new tab)

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