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341. Glossary

     Social Commerce

     Social commerce is the purchase of products directly inside social networks such as Instagram, TikTok or Pinterest, without users having to leave the app. It merges content discovery, commun …

     glossar › ecommerce-social-commerce-seo › social-commerce
342. Glossary

     Social Customer Care

     Social customer care refers to handling customer matters through social networks and their direct messages, meaning enquiries, complaints and service requests that do not arrive by phone or …

     glossar › social-media-community › social-customer-care
343. Glossary

     Social Listening

     Social listening is the systematic observation of public posts on social networks, forums and review sites for mentions of your company, brand, products or relevant topics. It also captures …

     glossar › social-media-community › social-listening
344. Glossary

     Social Media Management Tool

     A social media management tool is software used to plan posts centrally for several channels, publish them on a schedule, handle comments and messages in one place and evaluate metrics. It c …

     glossar › social-media-community › social-media-management-tool
345. Glossary

     Social Media Policy

     A social media policy is an internal rule set determining who may speak on the company's behalf on social networks, which information stays confidential and how employees express themselves …

     glossar › social-media-community › social-media-richtlinie
346. Glossary

     Social Media Strategy

     A social media strategy sets out in writing which goals a company pursues on social networks, which audiences it wants to reach there, which channels it maintains and how it measures success …

     glossar › social-media-community › social-media-strategie
347. Glossary

     Social Search (Search Within Social Networks)

     Social search refers to searching inside social networks, where users type terms directly into the platform's own search function instead of using a search engine. Results are drawn from pro …

     glossar › social-media-community › social-search
348. Glossary

     SoftwareApplication Schema

     SoftwareApplication is the schema.org data type for marking up software, apps or browser extensions with details of the name, category, operating system, price and ratings. Google uses this …

     glossar › strukturierte-daten › softwareapplication-schema
349. Glossary

     Speakable (schema.org)

     The schema.org property speakable uses CSS selectors to mark individual sections of a page as suitable for speech output, originally intended for news content read aloud by smart speakers.

     glossar › strukturierte-daten › speakable-schema
350. Glossary

     Speculation Rules API (Prerendering & Prefetching)

     The Speculation Rules API is a JSON-based web standard that lets Chromium browsers load target pages in the background before a click, either as a plain prefetch of the HTML response or as f …

     glossar › web-performance-technik › speculation-rules-api-prerendering