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1. Glossary

   A/B Testing

   A/B testing is a controlled experiment in which two variants of a page or an element are shown to different user groups at the same time in order to measure which version performs better aga …

   glossar › analytics-conversion-optimierung › ab-testing
2. Glossary

   Accessibility Act (BaFG)

   The Accessibility Act (BaFG) is Austria's implementation of the European Accessibility Act; since 28 June 2025 it has obliged many consumer-facing companies – online shops, banks or booking …

   glossar › digitale-barrierefreiheit › barrierefreiheitsgesetz-bafg
3. Glossary

   Accessible Forms

   Accessible forms are designed so that they can be operated entirely by keyboard, are understandable with screen readers and communicate errors clearly – requirements that follow, among other …

   glossar › digitale-barrierefreiheit › barrierefreie-formulare
4. Glossary

   Accessible SVG

   Accessible SVG means marking up scalable vector graphics so that assistive technology can interpret them: SVGs are resolution-independent and versatile, but without semantic markup they stay …

   glossar › digitale-barrierefreiheit › barrierefreies-svg
5. Glossary

   AEO (Answer Engine Optimization)

   Answer Engine Optimization (AEO) is the deliberate preparation of website content for AI-based answer systems such as ChatGPT, Perplexity or Google AI Overviews, so that they understand the …

   glossar › seo-content › aeo-answer-engine-optimization
6. Glossary

   AggregateRating (schema.org)

   The schema.org type AggregateRating represents the average value of several user ratings and therefore describes, unlike Rating, not a single rating but a statistical summary.

   glossar › strukturierte-daten › aggregaterating
7. Glossary

   AI Agent (Agentic AI)

   An AI agent is a system built on a language model that plans multi-step tasks on its own, uses external tools such as search, code execution or APIs, and works towards a goal with as little …

   glossar › kuenstliche-intelligenz › ki-agent
8. Glossary

   AI Bias

   AI bias is a systematic distortion in the answers of an AI system that arises from one-sided, incomplete or skewed training data and unintentionally favours or disadvantages particular persp …

   glossar › kuenstliche-intelligenz › ki-bias
9. Glossary

   AI Hallucination

   An AI hallucination is a statement produced by a language model that is factually wrong or entirely invented, yet phrased just as convincingly and confidently as a correct answer.

   glossar › kuenstliche-intelligenz › ki-halluzination
10. Glossary

    AI Labelling Requirement

    The AI labelling requirement means that content produced wholly or largely by AI, such as images, videos or certain texts, must be marked so that users can recognise it as AI-generated.

    glossar › kuenstliche-intelligenz › ki-kennzeichnungspflicht