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331. Glossary

     Semantic Search

     Semantic search is search technology that captures the meaning and context of a query instead of only matching exact keywords, so it also returns results that fit the sense of a differently …

     glossar › kuenstliche-intelligenz › semantische-suche
332. Glossary

     Sentiment Analysis

     Sentiment analysis is an AI or NLP method that automatically classifies texts such as reviews or social media comments by their tone as positive, negative or neutral.

     glossar › kuenstliche-intelligenz › sentiment-analyse
333. Glossary

     SEO Copywriting

     SEO copywriting means writing content that is optimised for visibility in search engines and genuinely engaging and useful for human readers at the same time, balancing keyword relevance wit …

     glossar › content-marketing-redaktion › seo-copywriting
334. Glossary

     SERP (Search Engine Results Page)

     SERP stands for Search Engine Results Page and refers to the page a search engine displays in response to a query — today usually a mixture of organic results, ads, featured snippets, AI Ove …

     glossar › seo-content › serp
335. Glossary

     Server-Side Rendering (SSR)

     Server-side rendering (SSR) means that the HTML of a web page is generated entirely on the server and sent to the browser ready to display, in contrast to client-side rendering, where the br …

     glossar › web-performance-technik › serverside-rendering
336. Glossary

     Server-Side Tagging (Server-Side Tracking)

     Server-side tagging moves the processing of tracking data out of the user's browser and into your own server container, usually run on Google Cloud (Cloud Run or App Engine). Instead of many …

     glossar › analytics-conversion-optimierung › server-side-tagging
337. Glossary

     Service (schema.org)

     The schema.org type Service structures service offerings of every kind and makes details of scope, prices, target audience, place of delivery and ratings readable for search engines.

     glossar › strukturierte-daten › service
338. Glossary

     Service Area Business (SAB)

     A service area business (SAB) is a profile type in Google Business Profile for companies that travel to their customers, such as plumbers or mobile service providers, rather than receiving t …

     glossar › local-seo-sichtbarkeit › service-area-business
339. Glossary

     Skip Links

     Skip links are usually hidden navigation links at the top of a page that take keyboard users straight to the main content. Anyone navigating with the Tab key no longer has to work through me …

     glossar › digitale-barrierefreiheit › skip-links
340. Glossary

     Small Language Model (SLM)

     A small language model (SLM) is a language model with far fewer parameters than the large, general-purpose language models – typically in the range of a few billion parameters. The providers …

     glossar › kuenstliche-intelligenz › small-language-model