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  1. Glossary

    Google Business Profile Verification

    Google Business Profile verification is the process by which Google confirms that a business really exists at the address given, before the listing can be fully managed and published. Google …

    glossar › local-seo-sichtbarkeit › google-unternehmensprofil-verifizierung
  2. Glossary

    Google Consent Mode

    Google Consent Mode is an interface from Google through which website tags such as Google Analytics or Google Ads automatically adjust their behaviour to the consent granted or refused throu …

    glossar › datenschutz-recht › google-consent-mode
  3. Glossary

    Google Core Update

    A Google core update is a comprehensive update to the core algorithm of Google Search, rolled out several times a year, which recalibrates how relevance and quality are assessed for practica …

    glossar › seo-content › google-core-update
  4. Glossary

    Google Discover

    Google Discover is a personalised content feed in the Google app and in mobile Google Search that suggests content to people based on their interests and their previous web and app activity …

    glossar › seo-content › google-discover
  5. Glossary

    Google Maps Optimisation

    Google Maps optimisation refers to the targeted measures used to improve a company's visibility and placement in Google Maps. It is not a separate discipline alongside optimising the Google …

    glossar › local-seo-sichtbarkeit › google-maps-optimierung
  6. Glossary

    Google Merchant Center

    Google Merchant Center is the central platform through which retailers submit their product data to Google in order to appear in Google Shopping, free product listings and Performance Max ca …

    glossar › ecommerce-social-commerce-seo › google-merchant-center
  7. Glossary

    Google Posts

    Google Posts are short, time-limited updates – offers, events, news or product highlights – that companies publish directly in their Google Business Profile and that appear in Search and Map …

    glossar › local-seo-sichtbarkeit › google-posts
  8. Glossary

    Google Questions & Answers (Q&A)

    Questions & Answers is a public section of the Google Business Profile where questions about a business can be asked and answered, visible to everyone who views the listing. Google states ex …

    glossar › local-seo-sichtbarkeit › google-fragen-antworten
  9. Glossary

    Google Review Policies

    The Google review policies set out what is permitted in reviews on a Google Business Profile – fake or incentivised reviews, conflicts of interest, spam and offensive content are prohibited …

    glossar › local-seo-sichtbarkeit › bewertungsrichtlinien-google
  10. Glossary

    Google Reviews (Review Management)

    Google reviews are the star ratings and written comments that customers leave directly on a Google Business Profile, visible in Search and Maps – they work both as a trust signal for users a …

    glossar › local-seo-sichtbarkeit › google-bewertungen