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171. Glossary

     Generative AI

     Generative AI refers to AI systems that create new content such as text, images, audio or code, rather than merely classifying or analysing existing data; large language models and text-to-i …

     glossar › kuenstliche-intelligenz › generative-ki
172. Glossary

     GEO (Generative Engine Optimization)

     Generative Engine Optimization (GEO) is the practice of optimising content so that generative AI systems draw on it when composing their own summarised answers – in contrast to AEO, which is …

     glossar › seo-content › geo-generative-engine-optimization
173. Glossary

     Geo-Targeting

     Geo-targeting is the practice of serving different content, ads or offers according to the detected geographic location of the user, common in local advertising campaigns and increasingly in …

     glossar › local-seo-sichtbarkeit › geotargeting
174. Glossary

     Ghostwriting

     Ghostwriting is the practice of a professional writer producing content that is published under someone else's name, often an executive or subject-matter expert, without the actual author be …

     glossar › content-marketing-redaktion › ghostwriting
175. Glossary

     Google AI Overviews

     Google AI Overviews are AI-generated summaries that Google places above the classic organic search results; they answer a query directly and link to individual sources as supporting evidence …

     glossar › kuenstliche-intelligenz › google-ai-overviews
176. Glossary

     Google Analytics 4 (GA4) – Basics

     Google Analytics 4 (GA4) is Google's free, event-based analytics tool for websites and apps, and the successor to Universal Analytics: standard properties stopped processing data on 1 July 2 …

     glossar › analytics-conversion-optimierung › google-analytics-4-grundlagen
177. Glossary

     Google Attributes (Business Profile)

     Google attributes are selectable features in a Google Business Profile that describe characteristics of a business – such as "wheelchair-accessible entrance", "outdoor seating" or "women-led …

     glossar › local-seo-sichtbarkeit › google-attribute
178. Glossary

     Google Business Profile

     A Google Business Profile (formerly Google My Business) is a free Google listing with which a company controls how it appears in Google Search and on Google Maps – with name, address, phone …

     glossar › local-seo-sichtbarkeit › google-unternehmensprofil
179. Glossary

     Google Business Profile API

     The Google Business Profile API is a programming interface for managing the location and account data of several Google Business Profiles automatically, instead of maintaining each profile i …

     glossar › local-seo-sichtbarkeit › google-business-profile-api
180. Glossary

     Google Business Profile Insights

     Insights is the former name for the performance data of a Google Business Profile: profile views, interactions such as calls, direction requests and website clicks, and the search terms peop …

     glossar › local-seo-sichtbarkeit › google-unternehmensprofil-insights