CMP (Consent Management Platform)
A consent management platform (CMP) is a software solution that asks website visitors for consent before non-essential cookies and tracking services load, documents that consent, and blocks or releases individual services according to the choice made.
In practice
A legally compliant CMP loads tracking scripts only once consent has been given, offers a genuine reject option of equal weight to accept, and allows consent to be withdrawn at any time through a setting that is easy to find.