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71. Glossary

    CMP (Consent Management Platform)

    A consent management platform (CMP) is a software solution that asks website visitors for consent before non-essential cookies and tracking services load, documents that consent, and blocks …

    glossar › datenschutz-recht › cmp
72. Glossary

    Cognitive Accessibility

    Cognitive accessibility is the design of digital services for people with impairments of attention, memory, learning or processing, shaped in large part by the W3C Cognitive and Learning Dis …

    glossar › digitale-barrierefreiheit › kognitive-barrierefreiheit
73. Glossary

    Colour Blindness & Web Design

    Colour vision deficiency (colloquially colour blindness) means certain colours cannot be distinguished, or only with difficulty; according to the National Eye Institute about one in twelve m …

    glossar › digitale-barrierefreiheit › farbenblindheit-webdesign
74. Glossary

    Colour Spaces: RGB, CMYK & Spot Colours

    A colour space defines how colours are described and reproduced technically. Screens mix light additively in red, green and blue (RGB), four-colour printing mixes inks subtractively from cya …

    glossar › grafik-design-marke › farbraeume-rgb-cmyk-sonderfarben
75. Glossary

    Comment Moderation

    Comment moderation means reviewing, approving, hiding or deleting user contributions on a company's own social media channels, and blocking individual accounts. Its purpose is to remove unla …

    glossar › social-media-community › kommentarmoderation
76. Glossary

    Community Guidelines (Netiquette)

    Community guidelines are publicly accessible rules a company sets for communication on its own social media channels. They describe which behaviour is welcome, which posts will be deleted an …

    glossar › social-media-community › community-guidelines-netiquette
77. Glossary

    Community Management

    Community management covers the ongoing care of the people who interact with a company on social networks: answering comments, handling messages, guiding discussions and feeding responses ba …

    glossar › social-media-community › community-management
78. Glossary

    Computer Vision

    Computer vision is the branch of artificial intelligence that enables computers to interpret and understand visual information from images or video – recognising objects, faces or text withi …

    glossar › kuenstliche-intelligenz › computer-vision
79. Glossary

    Consent Mode Modelling (Data Modelling)

    Consent Mode modelling is the mechanism Google uses to estimate missing analytics and conversion data from users who did not give consent, by applying machine learning to the observed behavi …

    glossar › analytics-conversion-optimierung › consent-mode-modellierung
80. Glossary

    Content Audit

    A content audit is the systematic review of all content on a website in terms of performance, currency, factual accuracy and SEO potential. On the basis of this analysis, a decision is taken …

    glossar › seo-content › content-audit