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71. Glossary

    Feed Algorithm

    A feed algorithm is the ranking system of a social media platform that selects and orders which posts a given user is shown. It draws on signals such as past behaviour, the relationship to t …

    glossar › social-media-community › feed-algorithmus
72. Glossary

    Focus Indicator

    A focus indicator is the visual marker showing which element currently holds keyboard focus, and it is essential for everyone operating a website without a mouse – required by WCAG success c …

    glossar › digitale-barrierefreiheit › focus-indikator
73. Glossary

    Font Licensing

    A font licence is the agreement that permits a company to use a typeface. It regulates separately whether the font may be installed on workstations, embedded as a webfont, bundled into an ap …

    glossar › grafik-design-marke › schriftlizenz
74. Glossary

    GDPR (General Data Protection Regulation)

    The GDPR (General Data Protection Regulation) is the EU-wide regulation in force since May 2018 that governs how personal data is handled, obliging companies among other things to be transpa …

    glossar › datenschutz-recht › dsgvo
75. Glossary

    GEO (Generative Engine Optimization)

    Generative Engine Optimization (GEO) is the practice of optimising content so that generative AI systems draw on it when composing their own summarised answers – in contrast to AEO, which is …

    glossar › seo-content › geo-generative-engine-optimization
76. Glossary

    Google AI Overviews

    Google AI Overviews are AI-generated summaries that Google places above the classic organic search results; they answer a query directly and link to individual sources as supporting evidence …

    glossar › kuenstliche-intelligenz › google-ai-overviews
77. Glossary

    Google Analytics 4 (GA4) – Basics

    Google Analytics 4 (GA4) is Google's free, event-based analytics tool for websites and apps, which fully replaced Universal Analytics in July 2023. Instead of sessions, GA4 records every int …

    glossar › analytics-conversion-optimierung › google-analytics-4-grundlagen
78. Glossary

    Google Business Profile

    A Google Business Profile (formerly Google My Business) is a free Google listing with which a company controls how it appears in Google Search and on Google Maps – with name, address, phone …

    glossar › local-seo-sichtbarkeit › google-unternehmensprofil
79. Glossary

    Google Consent Mode

    Google Consent Mode is an interface from Google through which website tags such as Google Analytics or Google Ads automatically adjust their behaviour to the consent granted or refused throu …

    glossar › datenschutz-recht › google-consent-mode
80. Glossary

    Google Core Update

    A Google core update is a comprehensive update to the core algorithm of Google Search, rolled out several times a year, which recalibrates how relevance and quality are assessed for practica …

    glossar › seo-content › google-core-update