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241. Glossary

     Local AI (On-Premise AI)

     Local AI (on-premise AI) refers to AI models that run on a company's own hardware instead of in an external provider's cloud – using tools such as Ollama, for example – so that data never le …

     glossar › kuenstliche-intelligenz › lokale-ki
242. Glossary

     Local Backlinks

     Local backlinks are incoming links from websites with a genuine regional connection – local media, clubs and associations, regional business bodies or the sponsorship of local events – which …

     glossar › local-seo-sichtbarkeit › lokale-backlinks
243. Glossary

     Local Competitor Analysis

     A local competitor analysis examines how rival businesses in the same region rank and present themselves in local search – profile completeness, review count and rating, and citation presenc …

     glossar › local-seo-sichtbarkeit › konkurrenzanalyse-lokal
244. Glossary

     Local Pack (Local 3-Pack)

     Local Pack is the industry term for the group of local listings that Google shows together with a map at the top of the results page for location-related queries, above the classic organic l …

     glossar › local-seo-sichtbarkeit › local-pack
245. Glossary

     Local Pack Ranking: Relevance & Prominence

     Alongside distance (see proximity ranking), Google names two further factors that determine placement in local search results: relevance and prominence. Relevance describes how well a busine …

     glossar › local-seo-sichtbarkeit › local-pack-ranking-faktoren
246. Glossary

     Local SEO

     Local SEO covers every measure that optimises a company's online presence for geographically relevant searches – "near me" queries or searches naming a town or region – combining the Google …

     glossar › local-seo-sichtbarkeit › local-seo
247. Glossary

     Local SEO for Franchise Businesses

     Local SEO for franchise businesses is local search engine optimisation for brands with many, often legally independent locations. The challenge lies in balancing a consistent brand presence …

     glossar › local-seo-sichtbarkeit › franchise-seo
248. Glossary

     Local Service Ads (Google Verified)

     Local Service Ads (LSA) are a separate Google ad format for local service providers: they appear above the classic search results and are billed per qualified lead instead of per click. Once …

     glossar › local-seo-sichtbarkeit › local-service-ads
249. Glossary

     LocalBusiness (schema.org)

     LocalBusiness is a schema.org type used to mark up the core information about a local business – name, address, opening hours, telephone number and categories – in machine-readable form.

     glossar › strukturierte-daten › localbusiness
250. Glossary

     LocalBusiness Schema Markup

     LocalBusiness is a structured data type from the Schema.org standard that lets companies record their address, opening hours, telephone number, geo-coordinates and service details in machine …

     glossar › local-seo-sichtbarkeit › localbusiness-schema