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221. Glossary

     IP Anonymisation

     IP anonymisation refers to techniques that truncate or replace IP addresses in analytics and log data before they are stored, in order to reduce identifiability. Merely encrypting or hashing …

     glossar › datenschutz-recht › ip-anonymisierung
222. Glossary

     ItemList (schema.org)

     ItemList is a schema.org data type for marking up ordered or unordered lists, such as rankings, playlists or product categories. The itemListElement property, with individual ListItem entrie …

     glossar › strukturierte-daten › itemlist-schema
223. Glossary

     JobPosting (schema.org)

     JobPosting is a schema.org type that marks up job adverts in a structured way, with details such as job title, location, salary range and type of employment, which makes them eligible for th …

     glossar › strukturierte-daten › job-posting
224. Glossary

     Joint Controllership for Tracking Pixels (Meta, Google Ads)

     Joint controllership under Article 26 GDPR applies where several parties jointly determine the purposes and means of a data processing operation, for example when a website operator embeds a …

     glossar › datenschutz-recht › gemeinsame-verantwortlichkeit-tracking-pixel
225. Glossary

     JSON-LD

     JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for embedding schema.org structured data as a self-contained script block in the HTML of a web page, so t …

     glossar › strukturierte-daten › json-ld
226. Glossary

     Keyboard Navigation

     Keyboard navigation means that all interactive elements of a website – links, buttons, forms, menus – can be reached and operated entirely without a mouse, using the keyboard alone.

     glossar › digitale-barrierefreiheit › tastaturnavigation
227. Glossary

     Keyword Cannibalisation

     Keyword cannibalisation occurs when several pages on the same website are optimised for the same keyword and therefore compete against each other in search results instead of against externa …

     glossar › seo-content › keyword-kannibalisierung
228. Glossary

     Keyword Research

     Keyword research is the systematic process of identifying the search terms an audience actually uses, together with search volume, competition and the underlying search intent. The results f …

     glossar › seo-content › keyword-recherche
229. Glossary

     Knowledge Graph

     The Knowledge Graph is Google's internal knowledge base of entities, meaning people, places, organisations and concepts, and of the relationships between them, which Google uses as the basis …

     glossar › strukturierte-daten › knowledge-graph
230. Glossary

     KPI Dashboard / Reporting

     A KPI dashboard brings together the most important key performance indicators of a company or a campaign in a single, usually automatically updated visualisation. Instead of manually collati …

     glossar › analytics-conversion-optimierung › kpi-dashboard-reporting