Conversational Search (AI Search Assistants)
Conversational search describes multi-step dialogues with AI search assistants, in which people can follow up, refine or ask questions back in natural language, instead of entering isolated individual search terms.
In practice
Because follow-up questions often build on earlier answers, content that covers a topic completely and from several angles, in clearly separated sections, gains in importance. Content clusters with several in-depth subpages fit this search behaviour well.