Product Video SEO
Product video SEO optimises video content on product pages, YouTube, Instagram Reels or TikTok so that it appears both in video search and in standard search results with a video rich snippet. This includes meaningful file names, video titles, transcripts or subtitles and structured VideoObject data.
In practice
An embedded product video with subtitles not only increases time spent on the product page, it also supplies additional indexable text through the transcript for search engines and AI assistants. On social commerce platforms such as TikTok Shop or Instagram Reels, spoken product names and features act as ranking signals for the platform's internal search. Technically, the video should be compressed and ideally delivered through a CDN so that it does not noticeably worsen the load time of the product page.