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Category Page SEO

… tegory page SEO optimises the higher-level listing pages of an online shop, where several products are shown together, for generic search terms with high search volume such as “women’s runni …

glossar › ecommerce-social-commerce-seo › kategorieseiten-seo

Glossary

Faceted Navigation & SEO

Faceted navigation is the set of filters in online shops that let users narrow product listings by attributes such as colour, size or price. Because every filter combination can technically …

glossar › ecommerce-social-commerce-seo › facettennavigation-seo

Glossary

Accessibility Act (BaFG)

… since 28 June 2025 it has obliged many consumer-facing companies – online shops, banks or booking platforms, for example – to provide accessible digital services in line with WCAG 2.1 level …

glossar › digitale-barrierefreiheit › barrierefreiheitsgesetz-bafg

Glossary

Cart Abandonment Optimisation

Cart abandonment optimisation covers all the measures online shops take to stop people putting products in the basket without completing the purchase, such as transparent shipping costs, gue …

glossar › ecommerce-social-commerce-seo › warenkorbabbruch-optimierung

Glossary

Product Data Feed

A product data feed is the structured file with which online retailers transmit attributes such as title, price, availability, GTIN and image links to Google Merchant Center, price compariso …

glossar › ecommerce-social-commerce-seo › produktdatenfeed

Glossary

Event (schema.org)

The schema.org type Event structures events such as concerts, webinars, workshops, trade fairs or courses and makes it easier for search engines to interpret the date, location, price and mo …

glossar › strukturierte-daten › event

Glossary

Alt Attribute

The alt attribute (alt) is an HTML attribute for images that provides alternative text, shown when an image fails to load and read aloud by screen readers; it is required by WCAG success cri …

glossar › digitale-barrierefreiheit › alt-attribut