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81. Glossary

    Content Brief

    A content brief is a short document that writers receive before they start, setting out the target keyword or topic, the audience, the goal, the intended structure and any facts or links tha …

    glossar › content-marketing-redaktion › content-brief
82. Glossary

    Content Calendar (Editorial Plan)

    A content calendar is a dated plan recording which content will be published when, on which channel and by whom, turning a content strategy into concrete, traceable production steps.

    glossar › content-marketing-redaktion › redaktionsplan
83. Glossary

    Content Cluster (Topic Cluster)

    A content cluster, or topic cluster, groups a central topic page (pillar page) with several in-depth subpages that are linked to one another and to the pillar page, covering a topic in its b …

    glossar › seo-content › content-cluster
84. Glossary

    Content Credentials (C2PA)

    Content Credentials, also known as the C2PA standard, is an open technical format that attaches tamper-evident provenance metadata to images, videos and documents, comparable to a nutrition …

    glossar › kuenstliche-intelligenz › content-credentials
85. Glossary

    Content Decay

    Content decay is the gradual loss of rankings, organic traffic and relevance in content that previously performed well. The causes are outdated information, shifting search intent, stronger …

    glossar › seo-content › content-decay
86. Glossary

    Content Distribution

    Content distribution is the deliberate process of actively promoting and spreading published content through relevant channels — social media, email, partnerships, paid promotion — instead o …

    glossar › content-marketing-redaktion › content-distribution
87. Glossary

    Content Gap Analysis

    A content gap analysis compares the topics and keywords a company already covers with content against what its audience actually searches for and what competitors already rank for, in order …

    glossar › content-marketing-redaktion › content-gap-analyse
88. Glossary

    Content Hub

    A content hub is a central, well-structured collection of related content on a particular subject area – often a pillar page linked to several in-depth articles – used to demonstrate compreh …

    glossar › content-marketing-redaktion › content-hub
89. Glossary

    Content Localisation & Transcreation

    Content localisation adapts content linguistically and culturally to a target market, covering units of measurement, examples and visual language. Transcreation goes further: instead of tran …

    glossar › content-marketing-redaktion › content-lokalisierung-transkreation
90. Glossary

    Content Marketing

    Content marketing is a marketing approach in which valuable, relevant content is created and distributed to attract a clearly defined audience and retain it over the long term – with the aim …

    glossar › content-marketing-redaktion › content-marketing