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81. Glossary

    Google Maps Optimisation

    Google Maps optimisation refers to the targeted measures used to improve a company's visibility and placement in Google Maps. It is not a separate discipline alongside optimising the Google …

    glossar › local-seo-sichtbarkeit › google-maps-optimierung
82. Glossary

    Google Merchant Center

    Google Merchant Center is the central platform through which retailers submit their product data to Google in order to appear in Google Shopping, free product listings and Performance Max ca …

    glossar › ecommerce-social-commerce-seo › google-merchant-center
83. Glossary

    Google Posts

    Google Posts are short, time-limited updates – offers, events, news or product highlights – that companies publish directly in their Google Business Profile and that appear in Search and Map …

    glossar › local-seo-sichtbarkeit › google-posts
84. Glossary

    Google Questions & Answers (Q&A)

    Questions & Answers is a public section of the Google Business Profile where questions about a business can be asked and answered, visible to everyone who views the listing. Google states ex …

    glossar › local-seo-sichtbarkeit › google-fragen-antworten
85. Glossary

    Google Reviews (Review Management)

    Google reviews are the star ratings and written comments that customers leave directly on a Google Business Profile, visible in Search and Maps – they work both as a trust signal for users a …

    glossar › local-seo-sichtbarkeit › google-bewertungen
86. Glossary

    Google Shopping Ads (Performance Max)

    Google Shopping Ads are product-based ads that show an image, a price and the merchant name directly in Google Search and are fed from the product data feed in Merchant Center. They are deli …

    glossar › ecommerce-social-commerce-seo › google-shopping-ads
87. Glossary

    Google Tag Manager (GTM)

    Google Tag Manager (GTM) is a free tag management system that lets you manage marketing and tracking codes (tags) from one central interface instead of adding each one to the source code by …

    glossar › analytics-conversion-optimierung › google-tag-manager
88. Glossary

    Hashtag Strategy

    A hashtag strategy defines which keywords preceded by a hash symbol a company uses under its posts, in order to categorise them thematically and make them findable in the platform's own sear …

    glossar › social-media-community › hashtag-strategie
89. Glossary

    Heatmaps & Session Recordings

    Heatmaps visualise in aggregate where users click, scroll or linger on a page, while session recordings replay individual, usually anonymised visits as a video-like sequence. Both methods ad …

    glossar › analytics-conversion-optimierung › heatmaps-session-recordings
90. Glossary

    HowTo (schema.org)

    The schema.org type HowTo is used to mark up step-by-step instructions in a structured way. It brings practically no visibility in Google Search any more, since Google discontinued the corre …

    glossar › strukturierte-daten › howto