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51. Glossary

    Conversion Tracking

    Conversion tracking is the technical recording of whether and how often users complete a desired action, such as a purchase, a contact form or a newsletter sign-up. The data usually comes fr …

    glossar › analytics-conversion-optimierung › conversion-tracking
52. Glossary

    Cookie Banner

    A cookie banner is the notice that informs website visitors about the cookies in use when they first arrive and asks for their consent before any cookies that are not strictly necessary may …

    glossar › datenschutz-recht › cookie-banner
53. Glossary

    Core Web Vitals

    Core Web Vitals are three metrics defined by Google for the user experience of a web page – load time (Largest Contentful Paint), visual stability (Cumulative Layout Shift) and interaction r …

    glossar › seo-content › core-web-vitals
54. Glossary

    Corporate Design (Visual Identity)

    Corporate design is a company's visual identity: the binding combination of logo, colours, typefaces, imagery and layout rules applied consistently across every channel. It is the visible la …

    glossar › grafik-design-marke › corporate-design
55. Glossary

    Course (schema.org)

    The schema.org type Course structures educational offerings such as courses, seminars and training programmes, and makes details of content, provider and delivery readable for search engines …

    glossar › strukturierte-daten › course
56. Glossary

    Crawl Budget

    Crawl budget is the number of URLs that Googlebot can and wants to crawl on a website within a given period. It results from the crawl capacity limit (how much time and how many parallel con …

    glossar › seo-content › crawl-budget
57. Glossary

    Crawling & Indexing

    Crawling is the automated process in which search engine bots such as Googlebot visit web pages and follow links; indexing is the subsequent addition of the content found to the searchable d …

    glossar › seo-content › crawling-indexierung
58. Glossary

    Customer Journey

    The customer journey is the full sequence of touchpoints and stages a person moves through — from first becoming aware of a need, through researching the options, to the purchase and beyond …

    glossar › content-marketing-redaktion › customer-journey
59. Glossary

    Data Processing Agreement (AVV)

    A data processing agreement (Auftragsverarbeitungsvertrag, AVV) is a contract required by the GDPR between a company and an external service provider that processes personal data on its beha …

    glossar › datenschutz-recht › avv
60. Glossary

    Decentralised Social Networks (Fediverse)

    Decentralised social networks are platforms run not by a single provider but by many independent servers that communicate through an open protocol. The best-known standard for this is Activi …

    glossar › social-media-community › dezentrale-soziale-netzwerke-fediverse