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51. Glossary

    Business Directory (Local Citation)

    A business directory is an online platform, either industry-specific or generally local in focus, that lists the name, address and contact details of a company; in the industry, every such e …

    glossar › local-seo-sichtbarkeit › branchenverzeichnis
52. Glossary

    Buyer Persona

    A buyer persona is a semi-fictional, research-based profile representing a core segment of a company's target audience – including goals, challenges and typical questions – used to guide con …

    glossar › content-marketing-redaktion › buyer-persona
53. Glossary

    Call to Action (CTA)

    A Call to Action is a specific prompt within a piece of content or a web page that tells readers exactly what to do next – "Request a consultation now", for example – in order to turn intere …

    glossar › content-marketing-redaktion › call-to-action
54. Glossary

    Cancellation button (section 312k German Civil Code)

    The cancellation button is a control prescribed in Germany that lets consumers terminate ongoing contracts such as subscriptions directly on the website (section 312k BGB, the German Civil C …

    glossar › datenschutz-recht › kuendigungsbutton
55. Glossary

    Canonical Tag

    The canonical tag (rel=“canonical”) is an HTML element that tells search engines which URL is the preferred, canonical version of a page when identical or very similar content is reachable a …

    glossar › seo-content › canonical-tag
56. Glossary

    Cart Abandonment Optimisation

    Cart abandonment optimisation covers all the measures online shops take to stop people putting products in the basket without completing the purchase, such as transparent shipping costs, gue …

    glossar › ecommerce-social-commerce-seo › warenkorbabbruch-optimierung
57. Glossary

    Case Study Marketing

    Case study marketing uses real client projects as a content format to set out the starting position, the solution and the results achieved in a way readers can follow. Unlike a pure testimon …

    glossar › content-marketing-redaktion › case-study-marketing
58. Glossary

    Category Page SEO

    Category page SEO optimises the higher-level listing pages of an online shop, where several products are shown together, for generic search terms with high search volume such as “women’s run …

    glossar › ecommerce-social-commerce-seo › kategorieseiten-seo
59. Glossary

    CDN (Content Delivery Network)

    A CDN (Content Delivery Network) is a globally distributed network of servers that delivers the static content of a website – images, CSS, JavaScript – from a location near the visitor and s …

    glossar › web-performance-technik › cdn
60. Glossary

    Channel Selection (Channel Fit)

    Channel selection is the decision about which social networks a company maintains a presence on. It depends on where the target audience can actually be reached, which content formats the co …

    glossar › social-media-community › kanalauswahl-channel-fit