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231. Glossary

     Landmark regions (ARIA landmarks)

     Landmark regions are page areas marked up with WAI-ARIA roles such as banner, navigation, main and contentinfo, which screen reader users can jump to directly. Screen readers expose these ro …

     glossar › digitale-barrierefreiheit › aria-landmarks
232. Glossary

     Layout Grid

     A layout grid is an invisible framework of columns, rows and fixed spacing against which text, images and buttons are aligned. It produces calm, recognisable pages and makes layouts predicta …

     glossar › grafik-design-marke › gestaltungsraster
233. Glossary

     Lazy Loading

     Lazy loading is a technique in which images, videos or other resources are loaded only shortly before they enter the visible area of the screen, instead of loading all of a page's content im …

     glossar › web-performance-technik › lazy-loading
234. Glossary

     LCP (Largest Contentful Paint)

     Largest Contentful Paint (LCP) measures how long it takes for the largest visible content element on a page – an image, a block of text or a video – to render, and Google uses it as the Core …

     glossar › web-performance-technik › lcp
235. Glossary

     Lead Magnet

     A lead magnet is a valuable piece of content or a tool offered free of charge in exchange for a visitor's contact details, usually an email address, in order to build a list of potential cus …

     glossar › content-marketing-redaktion › lead-magnet
236. Glossary

     Legal Notice Requirement (Impressum)

     The legal notice requirement (Impressum) obliges website operators with a commercial offering to make certain mandatory details easy to find and permanently available: name, address, a means …

     glossar › datenschutz-recht › impressumspflicht
237. Glossary

     Link Attributes (Nofollow, Sponsored, UGC)

     The HTML link attributes rel="nofollow", rel="sponsored" and rel="ugc" describe the relationship to a linked target and, since Google's 2019/2020 update, replace the blanket nofollow that wa …

     glossar › seo-content › linkattribute-nofollow-sponsored-ugc
238. Glossary

     Livestream Shopping & Video Commerce SEO

     Livestream shopping and video commerce SEO covers the findability of live shopping formats and their recorded replays (VOD) in search engines and shopping results. Since 30 June 2026, retail …

     glossar › ecommerce-social-commerce-seo › livestream-shopping-seo
239. Glossary

     LLM (Large Language Model)

     A large language model (LLM) is an AI model trained on vast amounts of text that captures linguistic relationships on the basis of learned statistical patterns and can itself generate cohere …

     glossar › kuenstliche-intelligenz › llm
240. Glossary

     llms.txt

     llms.txt is a proposed, publicly accessible text file in a website's root directory that summarises for AI systems, in a simple structured form, which content and subpages are particularly r …

     glossar › seo-content › llms-txt