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11. Glossary

    Alt Attribute

    The alt attribute (alt) is an HTML attribute for images that provides alternative text, shown when an image fails to load and read aloud by screen readers; it is required by WCAG success cri …

    glossar › digitale-barrierefreiheit › alt-attribut
12. Glossary

    Alt Text

    Alt text is a written description of an image stored in the HTML, which screen readers read out and which is displayed when the image itself cannot be loaded.

    glossar › seo-content › alt-text
13. Glossary

    ARIA

    ARIA (Accessible Rich Internet Applications) is a set of HTML attributes used to describe the roles, states and properties of complex, JavaScript-driven controls so that assistive technologi …

    glossar › digitale-barrierefreiheit › aria
14. Glossary

    ARIA Live Regions

    ARIA live regions are a mechanism from the WAI-ARIA specification that makes screen readers announce dynamic content changes in the DOM automatically, without moving the keyboard focus – rel …

    glossar › digitale-barrierefreiheit › aria-live-regions
15. Glossary

    Article (schema.org)

    Article, along with its variants NewsArticle and BlogPosting, is a schema.org type that marks up editorial content such as blog articles in machine-readable form, with details of the author …

    glossar › strukturierte-daten › article
16. Glossary

    Attribution Models

    Attribution models distribute the credit for a conversion across the different marketing touchpoints a person passed through on their customer journey. Since November 2023 Google has retired …

    glossar › analytics-conversion-optimierung › attributionsmodelle
17. Glossary

    Backlink (Link Building)

    A backlink is an incoming link from an external website to your own site, which search engines read as a signal of trust and authority. Link building is the deliberate strategy of acquiring …

    glossar › seo-content › backlink
18. Glossary

    Brand Colours (Colour Palette)

    Brand colours are a company's defined colour palette, usually a primary colour, one or two secondary colours, an accent colour for actions, and a graded set of neutrals. To look the same eve …

    glossar › grafik-design-marke › markenfarben
19. Glossary

    Brand Guidelines

    Brand guidelines are the rulebook governing how a company's visual identity is applied: logo variants and clear space, colour values for screen and print, typefaces and sizes, imagery, and w …

    glossar › grafik-design-marke › markenhandbuch
20. Glossary

    Brand Identity

    Brand identity is how a company defines itself: what it stands for, whom it serves, how it speaks and how it looks. It covers positioning, values, promise, tone of voice and visual identity …

    glossar › grafik-design-marke › markenidentitaet