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11. Glossary

    Accessible PDFs

    An accessible PDF is tagged with a correct reading order, contains alternative text for images and holds real, selectable text rather than scanned images of text, so that screen readers can …

    glossar › digitale-barrierefreiheit › pdf-barrierefreiheit
12. Glossary

    Accessible SVG

    Accessible SVG means marking up scalable vector graphics so that assistive technology can interpret them: SVGs are resolution-independent and versatile, but without semantic markup they stay …

    glossar › digitale-barrierefreiheit › barrierefreies-svg
13. Glossary

    Advertising Disclosure on Social Media

    Advertising disclosure means that a post on social networks is recognisably identified as advertising as soon as any consideration was given for it, such as money, discounts or free products …

    glossar › social-media-community › werbekennzeichnung-social-media
14. Glossary

    AEO (Answer Engine Optimization)

    Answer Engine Optimization (AEO) is the deliberate preparation of website content for AI-based answer systems such as ChatGPT, Perplexity or Google AI Overviews, so that they understand the …

    glossar › seo-content › aeo-answer-engine-optimization
15. Glossary

    AggregateRating (schema.org)

    The schema.org type AggregateRating represents the average value of several user ratings and therefore describes, unlike Rating, not a single rating but a statistical summary.

    glossar › strukturierte-daten › aggregaterating
16. Glossary

    AI Agent (Agentic AI)

    An AI agent is a system built on a language model that plans multi-step tasks on its own, uses external tools such as search, code execution or APIs, and works towards a goal with as little …

    glossar › kuenstliche-intelligenz › ki-agent
17. Glossary

    AI Bias

    AI bias is a systematic distortion in the answers of an AI system that arises from one-sided, incomplete or skewed training data and unintentionally favours or disadvantages particular persp …

    glossar › kuenstliche-intelligenz › ki-bias
18. Glossary

    AI Content Detection

    AI content detection refers to tools and methods such as GPTZero, Originality.ai or Turnitin that estimate whether a text was written by an AI, based on linguistic patterns such as word dist …

    glossar › content-marketing-redaktion › ki-content-erkennung
19. Glossary

    AI Crawlers (AI Bots)

    AI crawlers are automated programs run by large AI providers that browse websites in order to collect training data or index content for AI search answers. Well-known examples are GPTBot fro …

    glossar › kuenstliche-intelligenz › ki-crawler
20. Glossary

    AI Ethics

    AI ethics covers the principles and practices for developing and using AI systems responsibly, including questions of fairness and bias, transparency, data protection, accountability and the …

    glossar › kuenstliche-intelligenz › ki-ethik