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24 results for “Glossary”

11. Glossary

    AI Agent (Agentic AI)

    An AI agent is a system built on a language model that plans multi-step tasks on its own, uses external tools such as search, code execution or APIs, and works towards a goal with as little …

    glossar › kuenstliche-intelligenz › ki-agent
12. Glossary

    Evergreen Content

    Evergreen content is content that stays relevant and useful long after publication without needing frequent updates, in contrast to time-bound news or trend-driven material that dates quickl …

    glossar › content-marketing-redaktion › evergreen-content
13. Glossary

    Google Business Profile

    A Google Business Profile (formerly Google My Business) is a free Google listing with which a company controls how it appears in Google Search and on Google Maps – with name, address, phone …

    glossar › local-seo-sichtbarkeit › google-unternehmensprofil
14. Glossary

    Google Maps Optimisation

    Google Maps optimisation refers to the targeted measures used to improve a company's visibility and placement in Google Maps. It is not a separate discipline alongside optimising the Google …

    glossar › local-seo-sichtbarkeit › google-maps-optimierung
15. Glossary

    Google Questions & Answers (Q&A)

    Questions & Answers is a public section of the Google Business Profile where questions about a business can be asked and answered, visible to everyone who views the listing. Google states ex …

    glossar › local-seo-sichtbarkeit › google-fragen-antworten
16. Glossary

    Google Reviews (Review Management)

    Google reviews are the star ratings and written comments that customers leave directly on a Google Business Profile, visible in Search and Maps – they work both as a trust signal for users a …

    glossar › local-seo-sichtbarkeit › google-bewertungen
17. Glossary

    Local Pack (Local 3-Pack)

    Local Pack is the industry term for the group of local listings that Google shows together with a map at the top of the results page for location-related queries, above the classic organic l …

    glossar › local-seo-sichtbarkeit › local-pack
18. Glossary

    Local SEO

    Local SEO covers every measure that optimises a company's online presence for geographically relevant searches – "near me" queries or searches naming a town or region – combining the Google …

    glossar › local-seo-sichtbarkeit › local-seo
19. Glossary

    Location Page

    A location page is a dedicated web page for one particular company location or service area, with localised content, address, opening hours and often local customer testimonials – unlike a g …

    glossar › local-seo-sichtbarkeit › standortseite
20. Glossary

    Model Context Protocol (MCP)

    The Model Context Protocol (MCP) is an open standard introduced by Anthropic in 2024 that gives AI models a uniform way to connect to external tools, data sources and applications, instead o …

    glossar › kuenstliche-intelligenz › model-context-protocol